Page 24 - PET worldwide issue 03/2022

Distribution

Heading for 100 stores

Kiriel, a French operator of garden centres serving local com-

munities, has opened four new stores since the beginning of
the year.

They are located in Dompierre- March, is a pilot store of the com- has been appointed manager of
sur-Besbre in the Auvergne-Rhône pany’s central office. Here the the store, which has premises
Alpes region, in Aubagne in retailer trials new product lines and an outdoor area each cov-
Provence-Alpes-Côte d’Azur and and new customer communica- ering 300 m . In the store, cus-
2
in Mallemort, also in the region of tions strategies. Carole Marge- tomers will find a large range
Provence-Alpes-Côte d’Azur. The lidon, previously employed at of garden products, plants, pet
latter site also features a newly the Kiriel store in Cercy La Tour, food and accessories for dogs
The new Kiriel pilot
store in Dompierre-sur-
Besbre has premises
and an outdoor area
each covering 300 m .
2

built pet store under the Kiriel
brand. These new openings bring
the franchise company’s total
number of stores in France to 86.

Pilot store
The new branch in Dompierre-
sur-Besbre, which opened in

Laurent Benzi and his wife
opened a new garden cen-
tre in Mallemort. They have
also joined Kiriel with their
two pet stores.

24 PET worldwide 3|2022

PWW2022-03_Buch.indb 24 12.07.2022 09:21:07