Page 19 - PET worldwide issue 03/2022

are ready-to-go industrial insect SØDE Design aims to put an ganisations using the buy-one-
farming modules. They serve as end to the reign of the ugly cat give-one model.
key enabling technologies for tree. The company seeks to pro- The social business was
the food, feed and recycling in- vide stylish, Scandinavian-in- founded in November 2020 by
dustries to turn their low-value spired pieces of furniture that former colleagues Madeline
resources into high-quality in- will delight the cat, enhance the Metzsch, Saskia te Kaat and Ste-
gredients for commercialisation. owner’s interior and be good for fanie Zillessen. The passionate
The company secured a grant Founded in 2021, the Dutch com- the planet. SØDE intends to de- team has already raised more
of 2.5 mio euros from the Euro- pany SØDE Design wants to put velop the D2C business and also than 200k in donations. In addi-
pean Innovation Council (EIC) design and sustainability at the look for wholesalers via a plat- tion to its social mission, Strayz
2
and opened a 1 400 m pilot fac- heart of what it does. It offers form like Faire. The company has wants to disrupt the pet food in-
tory in Vienna, Austria. Scandi style, sustainable fur- already been contacted by dis- dustry. The founders believe that
www.livinfarms.com niture for cats that cat parents tributors in Japan and Germany. most pet food is more like junk
can use, too. This is unique in https://sodedesign.com food and not suitable for pets.
the market. Each piece of furni- As Strayz wants to improve
ture is handmade in Portugal by the lives of all stray animals
factories promoting the circular worldwide, the company will
Qimmiq was founded in 2018. economy. also make its social pet food
The company is located in The company has two prod- Strayz is the first social pet brand a global movement for
Vantaa, Finland. The first pet ucts for now: food brand with a big mission to animal lovers. The founders
product launched on the market • Origameow, a multifunctional improve the lives of all 680 mio strongly believe that they can re-
by the company is an illuminated playground for cats where the street cats and dogs worldwide. ally make a difference together.
retractable dog leash. Qimmiq’s cat can sit, chill, scratch, hide The German company wants to Strayz started with the German
patent-pending technology allows and nap. It can also be used make a difference with its social and Austrian market and would
the entire leash to light up at the as a bar stool for humans. pet food brand Strayz. By selling like to add three more European
push of a button. This greatly im- • Flower Pawer, a vertical species-appropriate organic pet markets in 2023. The company
proves its visibility and ensures scratchboard and a flower food as well as fair fashion for is also thinking about franchising
that others will see the leash even pot at the same time. It’s animal lovers, the Berlin-based its brand, which would enable it
when it’s dark. All products are made with cork, wood and start-up collects donations for to grow faster.
designed and manufactured in premium cardboard. international animal welfare or- www.strayz.de
Finland. The company’s mission
is to develop pet accessories that Vote and participate
enhance the safety and quality of
life of pets and their owners. It al- Which company will be the PET worldwide Best Newcomer Best
ready has other new products in 2022? An online poll of PET worldwide readers in the next
development. few weeks will contribute 50 per cent of the vote to decide Newcomer
Currently the company only the outcome. The other 50 per cent of the votes will come 2022
sells its products in a few Euro- from those attending the International Pet Conference in
pean and Asian countries, but it Bologna on 11 and 12 October.
aims to expand its distributor and You can cast your vote at www.petworldwide.net/best-
reseller network considerably dur- newcomer from 20 July. All readers who work in the pet sec-
ing this year to cover most of the tor and can prove this with their website can take part in the
European and selected Asian vote. Votes by consumers will not be counted, nor may the nomi-
and American markets. Qimmiq nated companies participate in the vote.
is also working on increasing its As a thank you, PET worldwide will raffle off a package of wine
online sales channels. from the German wine region of Baden among the voting participants.
https://qimmiq.fi

PET worldwide 3|2022 19

PWW2022-03_Buch.indb 19 12.07.2022 09:20:53