Page 22 - PET worldwide issue 03/2022

Markets -11.0%

The biggest fall in
market share for
pets as a whole
(volume) since 2017
was in Norway.

+17.9%

The biggest
increase in market
share for pets as
a whole (volume)
since 2017 was in
the Netherlands.

Private label brands play an
important role for specialist
retail chains.

Focus on private label

Private label products play a major role in many segments of
the pet supplies industry, but especially in the dog and cat
food segment. The latest figures from the manufacturers’ asso-

ciation PLMA show some significant changes in some cases.

Market share, pets as a whole
2017 2018 2019 2020 2021
(by volume, in per cent)
62,4 62,6 61,6 60,1 58,1 60,7 60,3 59,8 58,9 60,6 55,6 64,6 65 63,5 63,8 64,6 65,8 63,6 65,8 67 62,6 55,9 58,1 60,5 61,2 54,8 61,5 61,8 63,3 62,4 69,1 69,2 71,1 72 71,5 68,4
46,7 45,8 45,8 45,6 46,3 45,9 55,7 47,3 44 41,4
37,6 37,6 39,5 32,8 32 33,2 41 29,4 40,1 40,3 41,5 39,6 31 37,6 29,3 28,6 40,2 37,6 38,5

21 21,5 20,2 18,1
11,6

Austria Belgium Czech Republic France Germany Hungary Italy Netherlands Norway Poland Portugal Spain Sweden Switzerland
Source: PLMA Yearbook 2022

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