Page 25 - PET worldwide issue 03/2022

and cats, sturdy footwear and
regional products offered in
conjunction with local partners.
Kiriel made contact with Lau-
rent Benzi and his wife because
the couple had decided to open
a garden centre in Mallemort
serving the local community.
This was in addition to their
two pet stores operating under
the Animal Nutrition Provence
banner, which are now being
run along with the garden cen-
tre under the Kiriel brand. The One of Fabien Gaucher’s future responsibilities at Cyril Thibault is tasked with expanding
pet store in Mallemort has a re- Kiriel will be to diversify the suppliers’ product of- Kiriel’s network. He will also be responsible
fering further.
for the plant segment.
2
tail area of 280 m and will sell
exclusively pet products in fu- his task in the future will be to Another addition to the Kiriel
ture, while the second store in diversify the suppliers’ product workforce is Cyril Thibault, who
Aubagne will now operate as a offering further as well as con- spent several years previously
combined garden and pet cen- solidate the current partnership working in retailing for Gamm
tre on a retail area of 250 m . with the Apex retail group. Gau- Vert. Kiriel hopes that his spe-
2
The new garden centre is com- cher will also look after some of cialist knowledge will enable the
posed of an indoor retail area the Kiriel stores, upholding the company to expand its network
covering 250 m and a 600 m company’s philosophy of always further. Thibault has a horticul-
2
2
outdoor area. maintaining close contact with tural background and will also
the businesses on the ground. be responsible for some of the
Staff additions Prior to joining Kiriel, Gaucher stores along with the plant seg-
There have also been staff was employed at the Botanic ment, in order to increase the
changes at Kiriel. A newcomer chain of garden centres and with quality of this segment further
to the team is Fabien Gaucher. the agri-trade company Agro Ser- at Kiriel.
He succeeds Didier Martin and vice 2000. n

HAVE A BENEFIT

from my special expertise to become even better in your
pet - business and have more turnover, better margins and
a fruitful future by improving
the pricing
the assortment
SILVERFOX the presentations
Friedrich Gerke e.K.
Propsteistraße 33 the store organisation
D-48145 Münster the deployment of GERKE
Germany the employees
Phone +49 160 1581592 consultation and services for
Mail fritz@fritzgerke.com the marketing the pet - business

PET worldwide 3|2022 25

PWW2022-03_Buch.indb 25 12.07.2022 09:21:09