Page 28 - PET worldwide issue 03/2022

Distribution

New pilot store in

Klagenfurt

Fressnapf Austria has opened its first XXL store in Klagenfurt by
converting the former Fressnapf branch there to the new

format.

“Everything here revolves around and cat segments. A new feature can bring customers here to give
pets and their needs and is de- of the store is what is called the in-depth advice in quieter sur-
signed to offer a pleasant shop- Meat Corner, offering an exten- roundings. There is an online or-
ping experience for people and sive choice of bones and raw food dering terminal here, too, with a
their pets,” explains Hermann items. A Fressnapf grooming salon large screen. Plans are in hand to
Aigner, managing director of Fress- for attending to the coat, claws add a digital adoption booth to the
napf Austria. Although the store on and ears of canine and feline com- service station, along with more
online terminals across the sales
floor. These plans are expected to
be realised in the autumn.
The shop fittings combine
Scandinavian design with an
industrial look and are intended
to create a high feelgood factor
with customers as well as en-
couraging them to explore fur-
ther and engage with other pet
lovers. The shopping experience
covering everything related to
pets that is offered in Klagenfurt
is matched to these intentions.
As well as experience worlds
focusing on small animals such
as rabbits, guinea pigs, ham-
sters and other rodents, a cage
bird department awaits shop-
pers along with an aquarium de-
Klagenfurt’s mayor Christian Klagenfurt’s Durchlaßstraße still panions is another established ele- partment with a nature-inspired
Scheider (left) and Hermann Aigner, has a retail area of 1 400 m , it of- ment of the new XXL store. backdrop and a stock of over
2
managing director of Fressnapf
Austria, in front of the ornamental fers a much larger product range. 280 types of ornamental fish.
fish installation The XXL store stocks over 1 500 Service station
new products, including a home- An advice ”service station” com- Green power and
farming assortment, an extended plete with seating and a coffee LED technology
selection of chew products and a machine is also one of the in- Sustainability has played a ma-
larger non-food range in the dog store attractions. Staff members jor role in the modernisation of

28 PET worldwide 3|2022

PWW2022-03_Buch.indb 28 12.07.2022 09:21:18