Page 21 - PET worldwide issue 03/2022

premium and super-premium fills this role in even-numbered
products, according to the re- years,” says Antonio Bruzzone,
port. Dynamic development is general director of the fair or-
also taking place in the market ganising body Bologna Fiere. He
for hygiene products, toys and underlines the outstanding per-
accessories. Cat litter is the formance of Zoomark 2019 and
strongest segment, growing by of the show in November 2021,
five per cent in 2021. which attracted more than 450
exhibitors, 60 per cent of them
Coming together from more than 40 countries,
at Zoomark and 15 000 visitors, 30 per cent
From 15 to 17 May 2023, Zoomark of them from 82 countries, to Bo-
will be the pet sector’s leading logna despite the restrictions im-
event in Europe. It alternates on posed by the pandemic.
an annual basis with Interzoo “In such a vibrant market, the
as the principal B2B fair in the Zoomark fair is undoubtedly the
sector. “Zoomark has consoli- perfect place for players in the
dated its position as the most international pet sector to come
important B2B event for the in- together and expand their busi-
ternational pet supplies mar- ness,” continues Antonio Bruz-
ket in odd years, while Interzoo zone. n
5 per cent compared with 2020.
The number of Italian house-
holds with a dog or cat is put at An increasingly close bond
12.2 million, approximately one The Milan-based market research company BVA
million more than in the previous Doxa conducted a survey of 1 000 Italian pet ow-
year, with young people of mid- ners aged between 35 and 74 for the Zoomark-
dle-income status accounting Assalco report to find out more about people and
primarily for the increase. These pets living together. It was revealed by the results
make up 46.9 per cent of all Ital- of the survey that the pets of 85 per cent of the
ian households. pet owners took part in all family activities. 89 per
Compared with 15 years ago, cent of respondents said that pets and their ow-
there has been a fundamental ners now spent more time together than 15 years
shift in emphasis in the pet food ago, even outside the home, as more and more
market between the special- places were pet-friendly. They took their pets on
ity trade and the supermarkets, holiday and spent more time playing with their
too. Pet stores have experienced pets, stroking them or cuddling them. The choice
an annual average growth rate of suitable care products such as hygiene articles,
of 8.3 per cent, twice as much or toys, was also included here. According to the
as the grocery trade (4 per cent). survey, pet owners also felt that the pet food in-
Online shops are another up- dustry had developed in the last 15 years. More
and-coming distribution chan- specifically, 90 per cent of the respondents said
nel and now account for 2.4 per that pet food manufacturers engaged in more re-
cent of the overall market. search and innovation. 89 per cent considered Foto: Terri Cnudde, Pixabay
The growth in the pet food processed pet food more practical than 15 years
market is supported above all ago.
by the increase in purchases of

PET worldwide 3|2022 21

PWW2022-03_Buch.indb 21 12.07.2022 09:20:59