Page 31 - PET worldwide issue 01/2022

consumers and often visit with-
out any direct intention to pur-
chase.
Self-service stores are spread-
ing in all areas, selling all types
of products in various product
categories and offering no per-
sonal service. Customers vary in
age and in terms of social class.
Supermarket customers do
not normally pay attention to
the brand and buy certain prod-
ucts in bulk. They are usually
around the age of 40 or older
and are from the lower middle
class. Such customers are seek-
ing products of medium quality
at a low price. The proprietors of
small corner shops also stock
up here. still prefer to buy their products cheaply to customers. They are Small corner shops sell a great
in store. Nearly all pet food brands often the solution for pet owners many products for daily use.
Selling products operate online shops and physical who have run out of pet food.
Where can manufacturers sell stores to sell their own products; For manufacturers, entry to
their products in the retail trade, but they should not neglect the im- the South American market via
however? Regardless of whether portant retail distribution channel. the retail trade is the best option
they are top-notch stores, corner Oxxo, for example, stocks for positioning themselves in the
shops or self-service outlets, the brands such as Pedigree and market. Even if the competition
importance of marketing is to get Ganador for dogs and Whiskas is fierce – as already stated, the
the brand into the customer’s for cats. The small corner shops world of retailing offers many op-
mind. Although online retailing focus on selling mass-produced tions for consumers – this is still
is advancing even in the pet goods, because they can sell a good option or at least an alter-
food sector, many consumers even small quantities easily and native. n

The larger speciality stores offer
shoppers a personal service.

PET worldwide 1|2022 31

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