Page 26 - PET worldwide issue 01/2022

Distribution

Made in Italy is the key

Bologna is home to a number of pet stores. PET worldwide paid

some of them a visit.

plast, Camon, Croci and other
Italian manufacturers are the
preferred suppliers for the major
chains, such as market leader
Arcaplanet, the country’s num-
ber 2 L’isola dei tesori or Pet
Conad, the pet store chain of
food retailer Conad. With regard
to pet food in particular, brands
produced in Italy itself hold the
trump card. Exceptions to the
rule, such as the Happy Dog
brand of German pet food man-
ufacturer Interquell, and Bunny

Arcaplanet has several stores in For foreign manufacturers, Ital-
and around Bologna, one of which ian pet supplies retailing is any-
is in the Centro Commerciale Navile
in the north of the city. thing but easy to access. The
Zoomark International trade
show at the start of November
once again featured countless
exhibitors from all over Europe

“FOR FOREIGN MANUFACTURERS,
ITALIAN PET SUPPLIES RETAILING
IS ANYTHING BUT EASY TO ACCESS”

wanting to make contact with
Italian speciality retailers as
well as with their distributors
and other business partners. The
comments of some manufac- Arcaplanet creates visually appealing displays on the retail floor.
turers, however, showed again
how difficult it is for them to get A visit to a few of the pet stores Tiernahrung in the small animal
their products into the stores of in Bologna confirms this trend. category, are few. The big inter-
the leading Italian pet product Monge, Agras Pet Food, Almo national players like Mars, Nestlé
chains. Nature, Dorado, Farmina, Fer- Purina and pet food manufac-

26 PET worldwide 1|2022

PWW2022-01_Buch.indb 26 04.02.2022 09:48:29