Page 27 - PET worldwide issue 01/2022

turer Royal Canin, which also L’isola dei tesori operates around
belongs to Mars, have a strong 280 stores in Italy. Italian brands
dominate in these also.
showing on the pet food shelves.
Then there are private labels, of
course, which play a greater or Arcaplanet
lesser role in all store chains. One example of this is the Centro
The situation in the accessory Commerciale Navile, a big retail
segment is slightly different. Here mall containing an Arcaplanet
it is noticeable that the European store as well as a branch of the
market leader Trixie has suc- consumer electronics chain
ceeded in gaining recognition Unieuro, a furniture store be-
even in the large Italian pet store longing to Maison du Monde, a
chains. International brands Scarpe & Scarpe shoe shop, a
such as Kong, Zolux and Hunter Burger King outlet and a string
also feature frequently in stores. of other retailers and food outlets.
The stores of leading pet With dark brown laminate floors
product chains in Bologna are and brightly coloured walls, the
located mostly in big shopping modern Arcaplanet store offers
malls and retail parks with a high a multifaceted shopping expe-
footfall and extensive parking. rience. Customers are guided
Pet stores are particularly preva- skilfully through the various mer-
lent in the north of the city. Some chandise groups past shelves
that appear tidy and well-main-
tained. Arcaplanet’s main focus
is on products for dogs and cats,
and its pet food range is domi-
nated by dry foods for dogs and
small tins of cat food. Few organic
products are in evidence and even
the trend towards bones and raw
food, which is striking in some Eu-
ropean countries, does not appear
to have advanced far in Italy. For
cage birds, small animals and
aquarium fish, Arcaplanet offers L’Isola dei tesori The branch of L’isola dei tesori in
a relatively small core assortment With around 280 stores, L’isola Via di Corticella in Bologna is de­
only. No live pets are sold, but this dei tesori is the number two in signed as a blend of modern store
and classic pet shop.
is also the case in the branches Italian pet supplies retailing. The
of other leading pet store chains chain operates five stores in and
in the Bologna conurbation. More around Bologna. These differ con-
stores of Italy’s leading pet store siderably from Arcaplanet in terms
chain can be found in the city’s of brands and product offering,
of the main shopping malls line affluent suburbs, with two to the but not with regard to weighting
the urban motorway, known as east of Bologna in Castenaso, and of the merchandise groups. The
the Tangenziale, which brings one each in Zola Predosa and in stores are slightly smaller than
traffic from the airport into the Casalecchio di Reno in the south- those of Arcaplanet and present
city centre. west of the city. a visual blend of modern pet store

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