Page 24 - PET worldwide issue 01/2022

Markets

The market is growing

in Italy

The Assalco-Zoomark Report was presented at the opening of
Zoomark. The growth in sales of 8 per cent was characterised

by large differences between sales channels.

The 14th edition of the Assalco- via traditional pet shops, pet compared with the same period
Zoomark Report highlights the store chains, supermarkets and in the previous year.
sales trend in the Italian pet Amazon. Growth compared with
supplies market in the twelve the same period in the previous Big differences
months from July 2020 to June year amounted to eight per cent. The figures conceal an extremely
varied trend in the different dis-
tribution channels, however.
Traditional pet shops accounted
for 653.6 mio euros, more than
a quarter of the overall market
for pet food and equivalent to
a slight increase in sales of 1.3
per cent in terms of volume and
of 0.3 per cent in value. The or-
ganised pet store chains, on the
other hand, painted a completely
different picture: although they
were responsible for “only” 12.8
per cent of overall sales (312 mio
euros), growth in value terms was
19.7 per cent as compared with
the previous year, while volume
growth came to 13.8 per cent.
With regard to the pet popula-
tion in Italy, the Assalco Report
uses the figures from Euromoni-
tor International. According to
these, over 62 mio pets are resi-
dent in the country between the
Adriatic and the Mediterranean,
Sales of dog and cat food in Italy 2021. According to the data, The main distribution chan- including 30 mio ornamen-
are worth over 2.4 bn euros. which was processed by IRI In- nels through supermarkets and tal fish, 16 mio dogs and cats,
formation Resources, the market pet shops brought in sales of 13 mio cage birds and 3.5 mio
for dog and cat food was worth 2.339 bn euros. This equated to small animals and reptiles.
2.431 bn euros, realised in sales a positive trend of 6.4 per cent n

24 PET worldwide 1|2022

PWW2022-01_Buch.indb 24 04.02.2022 09:48:24