Page 20 - PET worldwide issue 01/2022

Markets

Treats drive the dog food market.
Good stuff in the bowl

Dog food is considered one of the most dynamic product seg-

ments in the pet sector, not least on account of the sharp in-
crease in the number of dogs. Here we provide the statistics
from six chosen countries.

Organic products, foods based becoming ever more diverse and the public at large has a grow-
on insect protein, vegan dog reacting increasingly to the sus- ing awareness. All of these prod-
food: the market for dog food is tainability mega trend, of which ucts still have little significance
for the market, but that could
Sales of moist dog food soon change. Sustainable dog
food was hitherto primarily the
(in mio. euros) playground of smaller firms, al-
though a gradual change was
3 510.6 3 783.1 4 086.9 already taking place before the
coronavirus crisis emerged. The
pandemic has prompted many
dog owners to exercise more
caution regarding their own
178.1 487.0 365.0 188.8 659.5 178.5 502.0 370.4 188.0 671.3 178.2 n.k. 375.4 187.1 679.5 health and that of their pets, and
probably lent added impetus to
the topic of sustainability.
2019 2020 2021 A look at the data from France,
Source: Euromonitor, IVH/ZZF Germany, Italy, Japan, the United

20 PET worldwide 1|2022

PWW2022-01_Buch.indb 20 04.02.2022 09:48:20