Page 21 - PET worldwide issue 01/2022

Kingdom and the USA shows
that dry food is popular above Sales of dry dog food
all with dog owners, with the ex- (in mio. euros)
ception of the United Kingdom 13 406.2 14 287.7
and Germany. In these coun- 12 536.7
tries, moist food has a small
advantage over dry food. In the
USA and France in particular,
the differences in sales of moist
and dry food are striking. In a 1 211.9 1 100.8 1 233.1 1 086.8 1 248.7 1 073.6
study for the US market, market 452.0 599.0 625.5 463.0 615.9 631.9 634.1 633.2
research company Packaged n.k.
Facts found that super-premium
2019 2020 2021
products generated the most Source: Euromonitor, IVH/ZZF
sales, with natural recipes in par-
ticular demand. The advance of
raw-ingredient products is also
noticeable, according to the Sales of dog treats
study, along with products offer-
(in mio. euros)
ing alternative protein sources.
Treats occupy a special posi- 5 795.1 6 281.9
tion in the overall dog nutrition 5 244.8
market, with sales of these ris-
ing considerably in some cases.
Experts in the business attribute
this to the large number of people
now working from home, who de- 236.8 568.0 242.7 388.6 656.0 246.8 602.0 252.1 404.2 707.3 258.1 262.5 420.7 671.4
vote much more attention to their n.k.
– often newly acquired – pets.
This is confirmed by Shannon 2019 2020 2021
Source: Euromonitor, IVH/ZZF
Brown, an analyst at Packaged
Facts: “Pet owners who spend
more time at home with their
pets have more opportunities to Dog population in 2020
spoil them with treats. A stronger
focus on health and wellness has (in mio.)
resulted in an increased interest 89.7
in functional treats.” It is only in
the United Kingdom that sales of
these have declined.
The figures for 2021 are
awaited with interest. Those fa-
miliar with the pet product trade 7.5 10.7 8.3 8.5 8.5
expect sales to increase by five
to seven per cent, and even a
double-digit increase in the treat
segment. n Source: Fediaf, Statista

PET worldwide 1|2022 21

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