Page 16 - PET worldwide issue 01/2022

Review of the year The suppliers in

the market

Innovations, investment, supply chain problems and an increase
in the price of raw materials were the defining themes in the

industry during the last year.

sponsible for the pet supplies up the price of pet food in turn. In
sector at the company, made this the pet supplies sector, the result
comment in a webinar reported has been persistent supply short-
on in several media channels. ages that are not restricted to in-
dividual countries but affect the
New concepts in the market entire world. Freight rates also
Start-ups performed well last increased, not by 10 or 20 per
year. One of them was Petbuddy cent, but by up to 500 per cent,
from Scandinavia. With its nat- especially with regard to ship-
urally produced pet food, the ments from China, the country
company aims to adopt an inno- from which many pet product
vative, unconventional and cus- companies source their goods.
tomer-focused approach to the
pet supplies market. Pet food industry
Vitakraft has extended its digitali­ A superlative achievement continues to grow
sation in the new logistics building.
In September, Vitakraft unveiled A new supermarket brand The European Pet Food Feder-
the Vita-Cube high-bay ware- The Zolux Group of France pre- ation (Fediaf) released its an-
house in a major online event sented Hopi by Saint Bernard, nual overview of the pet popula-
watched by 148 participants. a new brand for supermarkets tion and pet market in Europe. A
The warehouse was complete in and hypermarkets. In particular, staggering 88 mio households
approximately 18 months and is the company emphasises the (38 per cent) benefit from pet
37 metres high, accommodat- sustainability of the new brand, ownership and the pet food in-
ing around 44 000 pallet bays. pointing to the reduced ecologi- dustry has grown 2.8 per cent
A fully digitalised system moves cal footprint of its product devel- and is now worth 21.8 bn eu-
the pallets around on 25 auto- opment. An assortment of food ros, said the association in its
mated shuttle trains over a rail products for wild birds has been report. Pets have also been re-
system 475 metres long. chosen to launch the range. warded for their companionship
throughout the pandemic with
A sharp rise in prices Coronavirus drives 21.2 bn spent on services and
The market research company prices up products, 1.5 bn more than the
Euromonitor International ex- The coronavirus crisis has previous year and an increase
pects that the price of dog and cat caused significant disruption to of 7.6 per cent. This equates to
food will rise globally by at least 4 the market for pet food ingred- 9.2 bn spent on accessories and
per cent per year in the next few ients. Many raw materials have 12 mio on services, according to
years. Jared Koerten, who is re- become more expensive, driving Fediaf. n

16 PET worldwide 1|2022

PWW2022-01_Buch.indb 16 04.02.2022 09:48:15