Page 13 - PET worldwide issue 01/2022

Viridea introduces private label Urban Pup.com makes it dance
goods for pets The British fashion specialist for team’s locker room celebrations

dogs, Urban Pup.com, has been on the night they beat Serbia and
The Italian garden centre chain departments in its garden centres,
Viridea recently continued its ex- Viridea launched Nutrimi, its first appointed official supplier to the qualified for UEFA Euro 2020,
pansion with a new store in Flor- own pet food brand for dogs and Scottish Football Association to when they sang and danced to
supply a range of football shirts the 1970s disco classic “Yes Sir, I
ence. Another centre is scheduled cats, in the autumn. The brand
and accessories for Scottish dogs. Can Boogie” by the Spanish vocal
to open in February in the prov- comprises three product lines:
ince of Brescia, bringing the total croquettes for dogs and cats The new range of the company is duo Baccara.
number of stores to eleven. After plus a range of natural products. a tribute to the Scottish national
enjoying success with large pet

Nutrimi is Symrise acquires Schaffelaarbos
Viridea’s first
own pet food Symrise AG, which regards itself Symrise aims to combine and add
brand for
dogs and as a global supplier of aromatic to the current activities of ADF/Iso
cats. substances and flavourings, aims Nova in the USA with the modern
to expand its engagement in the facilities of Schaffelaarbos in
pet supplies industry with the ac- Barneveld. Customers should thus
quisition of Dutch company Schaf- be better served in future with a
felaarbos. Symrise entered the pet global portfolio and regional
food market back in 2019 with supply chain, according to the
PLMA Global in March its takeover of the US company company based in Holzminden.
ADF/IsoNova, the leading supplier
By acquiring Schaffelaarbos, Sym-
The Private Label Manufacturers screen sharing, messaging and of protein specialities based on rise takes up a leading position
chicken meat and proteins de- in the European market for pro-
Association announces PLMA more. Buyers and exhibitors will
rived from eggs for the pet food teins from eggs, with long-term ac-
Global, its newly conceived on- be able to meet live online 24/7
line private label trade show, during the event. Exhibitors receive industry. Schaffelaarbos produces cess to high-quality raw materials
scheduled to take place from 28 one entire webpage on the plat- sustainable proteins for the pet and a customer base comprising
to 31 March. The platform is set to form to highlight their products, food industry and previously be- leading pet food suppliers.
combine the exhibitors and buyers their innovations and their com- longed to the private investor firm
Intersaction.
from the organisation’s industry- pany. “The disruptive effects of the
defining in-person Amsterdam pandemic on retailing and the pri-
and Chicago trade shows. PLMA vate label industry continue. Fore-
Global will support real-time con- most among today’s challenges is
versations and meetings with the reliable flow of products from
features such as one-on-one or source to shelf,” explains PLMA
group video calls, product demos, president Peggy Davies.

Ruinemans merges companies

The aquatics company Ruinemans that the Ruinemans Aquarium and
has expanded its assortment to in- Landman Hoevelaken business
clude dog chews and related prod- units are to be merged and will
ucts following the acquisition of continue operating as the Ruine-
Landman Hoevelaken last year. mans Group. The administrative Symrise aims to consolidate its leading position in the pet food field with
The company has now announced offices are also being merged. its acquisition of Schaffelaarbos.

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