Page 17 - PET worldwide issue 01/2022

Expansions and

acquisitions

Countless takeovers coloured the picture of the international

pet supplies sector – some surprising, some interesting. Here we
feature a selection.

Italian buying spree manufacturer had been produc- pet food manufacturer Ziwi.
The year kicked off for Ferplast ing wet food for both dogs and “This signing is an important
with the acquisition of former cats since 1989 and employed milestone in our global growth
competitor Marchioro. Ferplast around 100 people. With two ad- ambitions, which we had back
proudly announced that it has ditional production plants, United in 2004 when the company was
thus become the biggest manu- Petfood Group now operates out established,” said Richard Law-
facturer of accessory products of 19 pet food facilities situated rence, managing director of Ziwi.
in Europe. What no one yet knew in 8 different European countries.
at the time was that it would also International expansion
swallow up the specialist aquat- Industrious Swedes Maxi Zoo Ireland announced the
ics manufacturer Hydor, which In September, Swedish pet food acquisition of all stores and the
had ceased production back in manufacturer Voff Premium Pet online shop of Equipet. As a re-
January 2021. Food acquired Carne’s Doggi. sult of this acquisition, Maxi Zoo
Along with Haustierkost.de and Ireland now operates 29 shops
On course for expansion Dibo, Carne’s Doggi is the third nationwide with 285 employees
In September, Platinum Equity German company now owned by and an online shop. “Our goal is
announced the acquisition of Voff. In December the company to double our annual turnover of
Petmate. CEO Alice Tillett con- took over Aniforte – the sixth ac- more than 30 mio euros in the
tinues to lead the company fol- quisition by the Stockholm-based medium term and to build up
lowing the change in ownership. company. more than 50 locations in the
Just one month later, Platinum long term,” said Sven Girmen-
Equity announced the acquisi- Online-focused brands donk, regional operations officer
tion of Cosmic Pet, a leading Manna Pro agreed to acquire of the Fressnapf Group.
designer, marketer and distrib- Dinovite, a 20-year-old family-
utor of pet products, including owned and -operated online pet How the year ended
toys, beds, collars and leashes, brand that offers premium whole Shortly before Christmas, it be-
treats, food and bowls, and other food supplements and wellness came known that the Croci
accessories. Cosmic Pet will be products for dogs and cats. The Group had sold 70 per cent of
merged with Platinum Equity acquisition followed several the shares in the company to the
portfolio company Petmate. acquisitions of online-focused independent private equity firm
brands in the past. Mandarin Capital Partners. It was
United Petfood acquires reported that company founder
Teeling Petfood New Zealand/Hong Kong Dario Croci would retain a signifi-
At the end of October, United Pet- The Hong-Kong-based private cant minority holding as well as
food announced the acquisition equity firm Fountain Vest Part- continuing to run the business as
of Teeling Petfood. The Dutch ners was planning to acquire managing director. n

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