Page 32 - PET worldwide issue 01/2022
P. 32
Distribution
The Kiriel store in Agribricorre, Kiriel opens new stores
northern France, has an indoor
retail floor covering 350 m as
2
well as an outdoor area of 100 m . 2
Kiriel, a French franchise chain specialising in local stores, has
opened four new branches in the last year.
Compared with its neighbours, est to retail firms such as Kiriel. With over 80 stores, Kiriel is
France tends to be a country of Established in 1996, the com- represented not only in purely
sparsely populated regions. Al- pany, which is based in Aigue- rural areas but also on the ur-
though the western European perse in the Auvergne-Rhône- ban fringes. It takes its respon-
state has a large number of im- Alpes region of western France, sibility as a local supplier seri-
portant cities such as Paris, Mar- is part of the international agro- ously, aiming to establish close
seille and Toulouse, it also boasts industrial group Avril. Kiriel offers contacts with its customers and
large swathes of countryside that a franchise system for operators to provide them with specialist
are only thinly populated. These of rural department stores and advice. The Kiriel stores stock
locations in particular are of inter- agri-trade companies. an extensive product assort-
The Devignes stock an extensive as
sortment of goods on 250 m
2
in Duerne.
32
PWW2022-01_Buch.indb 32 04.02.2022 09:48:39
