Page 35 - PET worldwide issue 01/2022

Arvesta upgrades production
The flagship store is located at 125 Prince Street in New York City.
plants for pet food
Petco opens concept flagship store
Arvesta, the parent company of and more sustainable,” Dirk Van
Petco has announced the open- beds, bowls, feeders and travel the 250 Aveve speciality stores Thielen, business unit director
ing of Reddy SoHo, the first accessories. in Belgium and the Netherlands, for animal nutrition, is quoted as
concept flagship for Reddy, the The launch of the concept store is targeting further growth and is saying in the industry portal Pet
company’s lifestyle own brand marks the first time the company to invest over 25 mio euros in ex- & Garden Pro. In spring of this
for dogs. Located at 125 Prince has opened a retail location panding and modernising its pro- year, construction also started
Street in New York City, Reddy dedicated to a single, exclusive duction plants for equine food. on a completely new production
SoHo serves as an urban base brand. A lounge area is available Production at the outdated plant for conventional pet food at
camp for pets and pet parents. with free Wi-Fi and, in the coming Lannoo site is to be wound down the current plant manufacturing
First launched in 2018, Reddy months, an adventure concierge by the end of 2023 and gradually the Mifuma private label in Ichen-
became one of Petco's most to plan activities with pets, along relocated to the Aalter site. A new hausen, Germany. The new plant,
popular brands. It offers a broad with a calendar of recommended production plant for horse food which is expected to commence
assortment, including apparel, monthly activities in and around will be added at this site. “This operations in autumn 2022, is
collars, leashes, harnesses, the city. site is also located by the water, being built next to the existing
making the transportation of raw factory, where all eco-foods will
materials and products easier be manufactured in future.
Joint show of strength

Nearly 30 representatives of
pet umbrella associations from
the USA, Canada, Australia,
South Africa, Sri Lanka, Austria,
France, Germany, the Nether-
lands, Spain, Sweden, the United
Kingdom and Norway took part
in the first virtual meeting of the
newly established International Arvesta operates around 250 Aveve stores in Belgium and the Netherlands.
Pet Advisory Council (IPAC). The
meeting was instigated by Svein
A. Fosså, president of the Euro- Zoopark expands further
pean Pet Organisation. Attending Dr Stefan Hetz, scientific advisor
to the ZZF, reported on the topic of
on behalf of the Zentralverband inhumane breeding. Apulia-based store chain Zoo- a megastore in Maglie (Lecce
Zoologischer Fachbetriebe (ZZF) park has increased its number province), followed in August
were the managing director, Gor- gaged in extremely radical ac- of stores to 12 with two new by a store in Mesagne (Brindisi
don Bonnet, and scientific advi- tion. The meeting participants openings before the end of province). The company also
sor Dr Stefan Hetz. aim to take initiatives in future 2021. One of these has opened opened its first store outside of
Challenges of global rele- including pooling their limited in Francavilla Fontana in Brindisi Italy in Poprad, Slovakia. Other
vance facing the sector were resources and publicly promot- province, while the other is lo- branches in Italy are located in
discussed, not least against the ing the societal and social ben- cated in Bari. Manduria in the province of Ta-
background of the financially efits of pet owning and the ad- Pet Market by Zoopark was ranto, in Lecce (two stores), in
powerful animal welfare organi- vantages it offers for species and first established in 2019. At the San Cesario di Lecce, in Brindisi
sations, some of which are en- nature conservation. start of the summer, it opened (two stores) and in Gallipoli.

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