Page 33 - PET worldwide issue 01/2022

Another new Kiriel store is located
in Vers­en­Montagne in Jura. Gar­
den products are a focal point of
the range.

ment ranging from products for
the garden and for pets to plants,
workwear, products for animal
breeding and agricultural goods.
The stores have retail areas of up
2
to 1 000 m in size. Annual sales
total around 33 mio euros, with
three to five new stores opening
every year.
This was the case last year
also. Kiriel Agribricorre, not far
from Le Mans in northern France,
has been operated by the Pi-
chons as an independent store
for many years. Now the busi-
ness has become affiliated to the
Kiriel central office so as to take
greater advantage of its service
offering. The Pichons’ son Julien
is set to take the family business
into the next generation in the fu-
ture. Comprising an indoor sales
2
floor of 350 m , complemented
2
by an outdoor area of 100 m ,
the store’s range includes prod-
ucts for garden ponds.
Another new addition to the
franchise system is the Kiriel
store in Vers-en-Montagne in
Jura. The Darbon family, which
already runs a garden centre in
Clairvaux-les-lacs, has opened Rhône-Alpes region in 2021. Aubusson in the Nouvelle-Aqui- Christophe Chaumeix has opened
another store on an area of Monsieur and Madame Devi- taine region, opened a second his second store in Sornac.
200 m . In addition to garden gne offer a wide range of items store in the municipality of Sor-
2
2
products and plants, the store in their 250 m store, including nac approx. 40 km to the south.
sells dog and cat accessories, basic products for pets and the The stock of the 250 m store
2
regional products, work cloth- garden. Their daughter also runs features professional agricul-
ing and products for livestock a grooming salon for dogs and tural products as well as garden
breeding. cats on the premises. and pet consumer products.
A new neighbourhood store Back in March of last year, n
under the Kiriel umbrella also Christophe Chaumeix, a member
opened in Duerne, a community of the Chaumeix family firm al-
of 830 people, in the Auvergne- ready operating a garden store in

PET worldwide 1|2022 33

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