Page 34 - PET worldwide issue 01/2022

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Fressnapf opened over 100 new stores last year.

Fressnapf attains

new sales record

The Fressnapf Group surpassed its expectations for 2021 with
annual sales reaching 3.17 bn euros.

The sales figure equates to wants to continue bringing new line channel for driving strong
growth of over 500 mio euros competencies on board now and growth. Sales here were up by
or 19.8 per cent compared with in the future. 54 per cent, and the company
the previous year. The group thus In all eleven countries in which emphasises that it is now repre-
achieved the greatest growth in it operates, Fressnapf says it sented both by bricks-and-mortar
its history going back nearly 32 achieved significant double-digit stores and online in all countries
years. It also provides a strong growth both online and in store. in which it operates. It has also
basis for driving development Gross sales in its home market in added to its logistical infrastruc-
aimed at creating a pet-centric Germany reached 1.81 bn euros, ture with newly opened ware-
ecosystem. With its ecosystem equivalent to growth in sales na- houses in Poland and France.
strategy, Fressnapf is working on tionally of 240 mio euros or 15.4 Fressnapf showed its commit-
a business model in which op- per cent compared with the pre- ment to animal welfare last year,
erations are intended to be more vious year. Sales abroad came putting nearly 1.5 mio euros into
customer-focused, data-driven to 1.36 bn euros, an increase of charitable animal welfare organi-
and controlled by technology. An 283 mio euros or 26.2 per cent sations under the auspices of its
important step in this process, compared with 2020. “Tierisch” initiative. The Krefeld
according to the Krefeld-based company also provided support
retailer, is the launch of its Fress- Over 100 new stores for serious emergencies such as
napf app, which is designed to Fressnapf opened more than the catastrophic flooding in Ger-
tailor offers individually to the 100 new stores last year, but the many and the Benelux countries.
customers. The company also chain continues to look to the on- n

34 PET worldwide 1|2022

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