Page 30 - PET worldwide issue 01/2022

Distribution

The retail trade in

South America

In South America, the pet food sector is expected to grow by
eight per cent, especially in Brazil and Mexico. Diana Mercado

provides an overview of the various forms of retailing there.

Laika is an online pet supplies
retailer in Mexico that also oper-
ates a delivery service. The com-
pany has expanded and now
has stores in a number of South
American countries. It is normal
for physical stores to have an on-
line presence also. In Brazil, for
example, PetLove has switched
from bricks and mortar stores to
e-commerce.

Retail formats
The “corner shops” are scattered
across the suburbs and sell a
large number of products for
daily use. Their clientele is made
up of the lower middle classes.
According to the Merca 2.0 study,
the customers are 30 years of age
on average and they spend just
three minutes in the store. 87 per
Customers buy certain products in According to the results of the This function is fulfilled in Mex- cent of them usually visit alone
bulk in the supermarkets. 2019 census, over 998 000 re- ico primarily by so-called corner and buy via this channel 39 times
tail companies exist in Mexico shops, supermarkets like Che- a month.
alone, and most of them also draui, Soriana, Oxxo and Extra, There are not so many speci-
sell pet food. There are a num- and the aforementioned multi- ality stores and veterinary prac-
ber of store chains across South nationals. One thing common to tices in each part of town. These
America that offer consumers a all of these retail channels is the concentrate on pet health and
wide variety of pet food. In Bra- wide range of imported and do- care, providing a personal ser-
zil, these are national companies mestic products on sale. Count- vice and selling accessories,
such as Magazine Luiza and Lo- less shops specialise in selling medicines and special food.
jas Americanas, along with mul- pet products and also offer vet- The age range of customers of
tinational companies like Carre- erinary services, grooming and these businesses is wider; they
four, Wal-Mart and Sam’s Club. cosmetic products. are generally upper middle class

30 PET worldwide 1|2022

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