Page 26 - PET worldwide issue 05/2022
P. 26

Dog products

Accessories for dogs are a real
sales driver and a wide variety of
products is on sale. In the picture: a
display at Anido in Belgium.

          A changing market

                                      Canine accessory products generate sales, and sales are con-
                                      tinuing to rise. Sustainability and problems with supply chains
                                      have given rise to new market trends, however.

Products made from sustainable        If truth be told, dogs don’t actu-  even their owner’s old shoe. In re-  or whistling noises, are authentic
materials and regionally produced     ally need bought toys. Entire gen-  ality, however, garish toys of all   sales drivers in the pet product
items, including dog beds and pet     erations of canines have found      shapes and sizes, both ugly and      trade. They are off-the-shelf prod-
houses in particular, are growing in  happiness in the form of a piece    attractive, made mostly of rubber-   ucts that end up in virtual or ac-
importance.                           of coarse rope, an old football or  like plastic and making squeaking    tual shopping baskets mostly as
                                                                                                               impulse buys and these are sales
                                                                                                               that no pet supplies retailer wants
                                                                                                               to miss out on.

                                                                                                                 The price range is at least as
                                                                                                               wide as the assortment. Every-
                                                                                                               thing is obtainable, from oft-cited
                                                                                                               “penny items” to premium prod-
                                                                                                               ucts. Dog trainers use selected
                                                                                                               toys for training purposes, and it
                                                                                                               isn’t only at Christmas that one’s
                                                                                                               four-legged friend gets excited
                                                                                                               about a gift-wrapped article.

                                                                                                                 Games of skill and puzzle
                                                                                                               games especially are reliable
                                                                                                               sellers all year round. The latter
                                                                                                               are mostly manufactured from
                                                                                                               natural materials like wood.
                                                                                                               Along with healthy reward treats,
                                                                                                               they help to build long-lasting re-

26 PET worldwide 5|2022
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