Page 22 - PET worldwide issue 05/2022
P. 22
Distribution
There from the start
Ashish and Poorvi Anthony launched their Just Dogs pet store
chain in 2011. They now operate 42 branches in 16 cities and
are considered the No. 1 pet product retailer in India.
for pets, offering a host of prod-
ucts under national and interna-
tional brands.
Just Dogs is considered the biggest When pet lovers and couple ing pet market in the world. The Still plenty of potential
pet store chain in India. Ashish Anthony and Poorvi An- demands of Indian consumers Now with over 42 stores in 16
thony opened their first store have also changed significantly Indian cities, Just Dogs has a
over eleven years ago, no one in respect of pet owning. This customer base in excess of two
imagined what it would turn change has helped the market million and a market of 300 mil-
into. Within a decade, Just Dogs to evolve massively, and Just lion households that is yet to be
became India’s number one in Dogs is at the heart of this pro- opened up. “Our plans for a five-
the pet store landscape. With cess. The speciality chain has year expansion strategy are taking
more than 30 mio pets, India become one of the biggest pro- shape, taking an exclusive pres-
is probably the fastest-grow- viders of services and solutions ence in around 20 of the country’s
29 federal states into account,”
says Poorvi Anthony.
The success of Just Dogs has
been defined primarily by its ap-
proach to pet care. Just Dogs is
seen as the only brand in all of
India that concentrates on prod-
ucts offering both health and
safety for pets. Moreover, thanks
to its continuous investment in
products, brands to support the
retail trade, event brands, digi-
tal platforms and publication
brands, Just Dogs has itself be-
come successfully established
as a brand.
“Our product catalogue com-
prises almost 14 000 pet prod-
ucts in the categories of food,
toys, training, pet care and other
accessories, making us unique
throughout India,” continues
Poorvi Anthony. She emphasises
22 PET worldwide 5|2022
