Page 20 - PET worldwide issue 05/2022
P. 20
Distribution
Well-equipped for
the future
The war in Ukraine, faltering supply chains, concerns about the
energy supply and the waning pandemic: despite the many
challenges facing it, the Swiss wholesaler Delphin Amazonia
believes it is well-equipped for the future.
Based in Münchenstein close Thomas Schmid, who was mar- ries in Swiss pet stores for a long
to Basle, the company has cau- keting manager at the company period during the coronavirus
tiously realised a generational for several years and as such pandemic. On the other hand, the
shift in the last few years. Com- has gained extensive experience. company also benefited hugely
pany founder Werner Schmid Alongside him is another board from the increase in the num-
has largely stepped down from member, Adrian Dietz, who is ber of pets in Switzerland that
the operational side of the busi- also responsible for buying, ma- occurred during the pandemic,
meaning that sales of pet food
rose considerably.
Thomas Schmid (seated) is now ness, although he remains ac- jor clients and logistics. Bigger assortment
CEO of Delphin Amazonia. At his tive as president of the adminis- Like other companies, Delphin Delphin Amazonia has adapted
side is Adrian Dietz, another board trative board of Delphin Amazo- rapidly to the new situation and
member who is also responsible for nia AG. The new CEO is his son Amazonia was hard hit by the significantly expanded its range of
buying, major clients and logistics. ban on the sale of pet accesso- pet food brands. The assortment
now comprises between 14 000
and 15 000 products, including
many new, dynamic brands. Ex-
pansion of the pet food range is
also attributable to the greater de-
mand of pet stores for new pet
food ranges.
One of the core competences
developed by Delphin Amazonia
in recent years has been the han-
dling of drop shipping for its re-
tail partners. This now accounts
for 30 per cent of the company’s
overall turnover. With capacity
for 50 000 pallets at its logistics
centres in Münchenstein and
Muttenz, the wholesaler stores
products for these partners and
ships them directly to consumers
20 PET worldwide 5|2022
