Page 23 - PET worldwide issue 05/2022
P. 23
Ashish (left) and Poorvi Anthony
opened their first store over eleven
years ago.
Focus on private
label products
Just Dogs has recently entered
the market with its own prod-
ucts in the categories of treats,
training, hygiene and care. The
Snackers range offers over 70
types of healthy treats, for ex-
ample, which consist wholly of
natural products and are en-
riched with proteins, selenium
and omega-3 and -6 fatty acids.
They contain little fat and are
easily digestible.
Another in-house assortment
is Ezra with 145 variants of
leashes, collars and harnesses,
while Aroma Groom is a com-
plete range of pet hygiene and
care products such as sham-
poos, perfumes and towels.
Markets that were entirely unpopu-
lated in India hitherto have been
built up with three private label
brands.
that in contrast to other suppliers have succeeded in creating an “These markets are still largely
in the Indian market, Just Dogs is internal community of pet lov-
more than just a pet food brand. ers. This love of pets is also a unpopulated,” reports Poorvi
prerequisite for every staff mem-
“Our customers have en- ber that we employ,” adds Ashish Anthony, adding: “We have an
trusted us with their beloved Anthony.
companions from the start. We enormous first-mover advantage
here.” n
Source: Creature Companion
PET worldwide 5|2022 23
