Page 28 - PET worldwide issue 05/2022
P. 28
Dog products Unprecedented
growth expected
strong growth is projected for the Binoy Sahee is fair director of the India International Pet Trade
Indian pet sector. Fair (IIPTF). He reports on the growth market of India, which of-
fers many surprises. Dogs are the focal point of attention.
India is among those countries Dog food Food. CEO Dr Sinha Shashank says:
in which the canine population Indian dog owners are spending “We produce more than 3 600
increased sharply as a conse- more and more time with their pets. tonnes of dog food per month. With
quence of the coronavirus pan- Ganesh Ramani, managing di- regard to cat food, we are reaching
demic. It is expected that the In- rector of Mars Petcare India, says: nearly 1 000 tonnes a month and
dian pet supplies sector, which “We are sure that calorie consump- will get up to 5 000 tonnes this
will attain a value of 533 mio dol- tion has increased significantly, be- year.” Other Indian brands include
lars by the end of the year, will cause many dog owners spend a Fidele Plus, Healthy Pet Food, Ykib-
grow at 22.15 per cent annually lot of time at home with their pets ble, Kittibles, Wag and Love. Fresh
to over 1 bn dollars by 2026. Pet and are feeding them more than food for dogs is also gaining market
food will account for around 80 ever before on the right food as well share, however; this trend is accom-
per cent of this. as giving them treats.” Indian dog panied by a greater awareness of
food manufacturers have never ex- natural, preservative-free food for
perienced such a boost in demand; pets.
some had warehouse stocks, while
others attempted to bring in new Snacks and treats manufac-
stocks. Bharat Pittie, director of Or- tured in India have also acquired
ange Pet Nutrition, reports: “2021 market share, and the number
was a very exciting year for the pet of these has increased rapidly
sector. It was a year of phenom- in the last three years. They in-
enal growth for us. One of the main clude Happy Puppy, based on
reasons for this was that we sell hemp, Dogsee Chews, jerkies
a large number of brands that from Doggie Dabbas, Huft and
have now become established in Just Dogs Snackers. Vivaldis
the market and we recorded huge produces unique treats contain-
growth in demand for our brands.” ing hemp and multivitamins.
Imported brands such as Pedi- Pet care and accessories
gree, Iams, Arden Grange Taste of Dogs are permitted on beds and
the Wild, Acana, Orijen, Farmina, sofas in a growing number of In-
Purina, Fish for Dogs and Royal Ca- dian households, so pet owners
nin account for 80 per cent of the take special care to ensure that
Indian dog food market. Indian pet they stay clean and healthy. This
food brands are becoming increas- has boosted sales of pet care
ingly visible in the market, however. products and given rise to an
The largest of these is Drools Pet increase in grooming salons.
28 PET worldwide 5|2022
