Page 29 - PET worldwide issue 05/2022
P. 29

Papa Pawsome, Captain Zack          even say that groomers wield as   Just Dogs and Heads Up for Tails   the humanisation of dogs has had
and Basel sell high-quality sham-   much influence as vets.                                              a marked effect on the growth of
poos, paw balm and perfumes. In-                                      have a number of stores across     the pet supplies sector.
dian brands are putting up strong     Clothing and accessories for
competition to global brands with   dogs come in various sizes and    India and operate as omnichan-
quality products, which are avail-  styles. Trained fashion design-
able in stores and online, and ag-  ers have ventured into the busi-  nel businesses. There are also
gressive marketing plans.           ness and know how to create
                                    apparel for dogs that is both     several small chains with five
  According to one market re-       stylish and comfortable. Mum-
search study, the market for pet    bai-based Fluffy’s Collection     to ten outlets. A lot is going on
shampoo and conditioner will        offers a range of regular items
attain a volume of 483 000 dol-     as well as clothing and acces-    in this segment of the Indian pet
lars by the end of 2025. Groom-     sories for particular occasions,
ing salons are also multiplying     while Kitty and Woof Gangs of     supplies sector and competition
and some experienced, certified     Delhi sells its products via e-
dog hairdressers offer grooming     commerce and retail channels.     will increase further.
courses. Groomers play a key role   It is estimated that the market
here, because after veterinarians   for pet accessories wi be worth   India is in a good place and is
they are the second most impor-     106 mio dollars by the end of
tant go-to for pet owners: experts  2024.                             on the verge of making a break-

                                                                      through.                    n

                                                                      Source: Creature Companion

etvaersyttheinsg!that                                                                                    NeW

  With the new wet food cans, every velvet paw really                                                      &82050gg
  finds the right menu: Josera now also in cans available.

 explore more on josera.com

  or contact export-petfood@josera.de
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