Page 31 - PET worldwide issue 05/2022

Suppliers

Sustainable and
regionally sourced

Petco in Austria is focusing more strongly on
r­egional production. With this in mind, it has
now brought out a new dry food line.

“Our dry food line for dogs has and Wow brands in Austria using standards and be fully available. The new dry food comes in seven
been redeveloped and improved preferably regionally sourced raw The best product, which your pet varieties and contains a high pro-
to offer a higher content of meat ingredients,” adds Miklauz. tolerates brilliantly, is no use when portion of meat.
and fresh meat,” states com- it is not obtainable,” comments
pany founder Katharina Miklauz. Delivery guarantee Katharina Miklauz. Company founder Katharina
The new Dog’s Love range fea- This is relevant not only in respect Miklauz considers sustainability
tures a junior variant with 65 of sustainability, but also in relation With the dry food lines under and regional sourcing to be impor-
per cent meat, five adult varie- to resource procurement. Thanks Dog’s Love, Cat’s Love and Wow, tant factors.
ties each containing 60 per cent to the proximity of the production the company offers its custom-
meat and a long-desired senior facilities and the use of regional ers a freshness guarantee. “By
product with a meat content ingredients, Petco can supply its using plenty of fresh, high-grade
of 50 per cent. For Cat’s Love, product portfolio in full, even in ingredients and processing them
on the other hand, the recipes difficult times such as these. Not gently in ultra-modern extruders,
are the same as before, but only the company’s retail partners, an especially high level of nutri-
the cans have been replaced but its end clients also appreciate ents is retained, rendering the
by reclosable 400 g and 2 kg this. “We take very seriously the re- products highly usable,” under-
pouches. sponsibility placed in us by a cus- lines Katharina Miklauz.
tomer when making the decision n
“We are always on the look-out to feed their pet with our products.
for ways to develop and improve Each product must satisfy our high
our products for our customers,”
says Katharina Miklauz in expla-
nation of the changes. One key
factor here is regional sourcing.
When she started out in 2014
with Dog’s Love and the dry food
line, there was no production fa-
cility in Austria suitable to meet
the high standards of the found-
ing team. Now, a few years later,
the production plants in Austria
have evolved and modernised
also. “With the step of bringing
dry food production likewise back
to Austria, we can now manufac-
ture 95 per cent of all products
for our Dog’s Love, Cat’s Love

PET worldwide 5|2022 31