Page 47 - PET worldwide issue 02/2022

pet owners also spent more time Tom & Co. Le Grelle stresses, out that his company tries where
with their pets and spoiled them however, that the pet retailer is possible to work with regional
more than ever while the coro- evolving towards an omnichan- partners and by offering a broad
navirus held sway. As with other nel environment, in which stores assortment, enabling the client
pet retailers, Tom & Co. found have a central role. The product to switch to suitable alternatives.
that the canine and feline prod- assortment in the online shop This has helped largely to avoid
uct categories, especially the has been steadily augmented serious supply bottlenecks in the
snacks, were the primary ben- in the last few months and now product assortment to date.
eficiaries during the pandemic. comprises around 4 000 prod- n
Thierry le Grelle, CEO of the pet ucts in all categories.
store group, cites the treat seg- Le Grelle does not expect sales
ment in particular, which devel- to increase as much this year as Services such as grooming salons,
like the one here in the store in Aras,
oped massively in Tom & Co. in during the two years of the pan- are becoming increasingly impor-
both France and Belgium. In the demic, but he remains optimistic tant for Tom & Co.
small animal segment also, the for the future. The boss of Tom
company was able to boost its & Co. perceives considerable
sales significantly during the cor- growth potential in new products
onavirus outbreak. and services. With Appetite, Nu-
tri Expert, Imby, Tribal and Tom
E-commerce & Co. the chain already stocks
One focal point for Tom & Co. a strong range of exclusive
during the pandemic was the brands that is constantly being
wide-ranging e-commerce ac- expanded. The Imby brand above
tivity. The crisis boosted the pet all merits attention for its spe-
retailer to develop its digital ac- cialisation in pet food products
tivities further and the effort paid based on insect protein. Tom &
off, as Tom & Co. now offers both Co. is also on trend with Tribal, a
a click-and-collect service with dry food line that relies on a high
pick-up within 24 hours and content of fresh meat and fish.
home delivery within 48 hours. Supply chain disruptions have
All online orders are processed naturally also left their mark on
from the central warehouse of Tom & Co., but le Grelle points

with our litter you make your cat happy!

• approx. 350% absorbency
• economical in consumption
• very low dust
• build solid lumps immediately
• optimal odour retention
• available with a light scent
or completely neutral

pet-earth GmbH
Ruhhorn 2a
32469 Petershagen
Tel +49 5731 8684348 pet-earth.de

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