Page 45 - PET worldwide issue 02/2022

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is characterised by wooden el- bond with their pets meant that 56 stores by the end of the year. 1 The medium-sized Petoutlet
ements, conveying an atmos- people had a greater sense of Plans are in hand to launch a store has a retail area of 404 m².
phere that is warm and inviting. responsibility and were more new logistics platform to bene- 2 The wood-look shopfittings are
This layout is now to be repli- committed to improving the liv- fit from the growth in the online going to be used in other stores
cated in other stores also. ing conditions of their pets,” says market and strengthen the re- also.
As well as stocking major and Teixeira. He has seen that the de- tailer’s position in this segment. 3 Store no. 50 is in the centre of
popular food brands, the store sire to care for their pets and en- Internationalisation of the brand Funchal on the isle of Madeira in
has an area dedicated to natural sure their wellbeing has impelled is also on the agenda, either with the Atlantic.
foods. Many other Petoutlet stores shoppers to seek better products physical stores or online.
also have this feature, which is of higher quality, increasing the “It continues to be our aim to
experiencing remarkable growth. purchase value. Regional com- get closer to our customers and
The store also retails all kinds of petition has also increased, to offer them a good shopping
accessories along with products however, forcing all market play- experience,” concludes Teixeira.
for hygiene, training and comfort, ers to be very clear about what This is because he knows that
and it offers a bathing and groom- they want to achieve, what store “happy customers mean happy
ing service. “Our customers have they want to open and how they pets”. n
access to veterinary services pro- should do it. “We must surpass
vided by a regional association ourselves every day and improve
with several pet clinics and with our ability to react to an increas-
which we have a partnership in ingly demanding and constantly
the region,” comments Teixeira. changing market,” adds Teixeira
No pets are offered for sale in the in conclusion.
new store, but it has a close work- The entrepreneur aims to grow
ing relationship with associations his Petoutlet chain further and
to promote pet adoption. Teixeira to improve the services offered,
intends to extend these partner- along with his customer service,
ships to all stores in the chain. A so as to maintain leadership of
training academy has also been the pet supplies market in Por-
established for the teams in the tugal. Last year he succeeded
stores. in increasing sales by 22.5 per
cent, and he expects to hit a 23
Portugal a growth market per cent increase this year. New
The pet supplies market in Por- stores form part of this strategy:
tugal experienced considerable “We have already opened two
growth during the pandemic. more stores and two other ma-
“The number of customers in- jor store projects are being un-
creased as did the number of dertaken in strategic locations,”
purchases, because a closer reports Teixeira. He aims to have 3

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