Page 48 - PET worldwide issue 02/2022

Distribution

Ornimundo currently operates
over 30 stores in Portugal.
Iskaypet expands

to Portugal

With the acquisition of the Portuguese pet shop chain
Ornimundo, the Iskaypet Group has greatly expanded its
presence in Portugal.

The Iskaypet Group already owns creasing its retail area to 200 m². Over 6 000 SKUs belonging to
the Spanish pet shop chains Ki- From here, rapid progress was roughly 24 brands are listed. The
woko and Tiendanimal as well made. The experienced pet prod- wholesale business even offers
as the veterinary chains Kivet, uct trader had a good nose for imported ornamental fish for
Clinicanimal and Vetsum. More his stock range and now began sale, along with birds and small
than 2 000 people are employed to import pet products. In 2014, animals from local breeders.
in around 200 shops. Iskaypet is Jorge Moura returned to his fa- Around 30 000 fish are kept in
owned by Emefin, the company of ther’s company. He had already over 220 aquariums. These are
a Peruvian family group. 32 loca- been active in the pet supplies offered to all retail customers,
tions were added to the Iskaypet sector, having worked previously while the birds and small animals
Group with the takeover of the at Nestlé and a leading Portu- are sold exclusively in the compa-
Ornimundo stores in the middle guese pet food producer. ny’s own Ornimundo stores. The
of March. Ornimundo belonged to business supplies 500 custom-
the wholesale company Propet in Leading wholesale ers on a regular basis.
Alfena, owned by father and son company Jorge Moura now wants to ex-
Moura da Silva and Jorge Moura. The wholesale business Propet pand his wholesale business sig-
Moura da Silva opened his was established in 1999. When nificantly more and also has his
first pet shop in the surround- Jorge Moura joined the business, sights set on the neighbouring
ings of Porto in November 1994. pet food was also incorporated Spanish market. He is sure that
Although only covering a few into the wholesale portfolio. At his former specialist retail chain
square metres, it was a success the company’s head office in Al- Ornimundo will also have a good
from the outset. The business fena, close to Porto, 18 employ- and secure future in Portugal un-
relocated shortly afterwards to ees now man three warehouses der the umbrella of the Iskaypet
a nearby shopping mall, also in- covering a total area of 3 000 m². Group. n

48 PET worldwide 2|2022

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