Page 50 - PET worldwide issue 02/2022
P. 50
Pet treats
A global growth market
Industry experts have known for a long time that treats for cats
At the last Pats Sandown, and dogs are an important market. Globally, sales are increas-
treats also took centre stage
in the New Products Section. ing in step with choice and variety.
A study by Global Insights puts
the global market for dog food
and treats at around 66 billion
dollars in 2020. It is expected to
grow by more than 4.5 per cent
by 2027. The market for cat food
is also on the upswing with very
similar growth figures.
Treats have a global average
share of 50 per cent of the total
market and play a special role.
Rapid urbanisation, the introduc-
tion of nuclear family structures and
changing lifestyles are probably the
most important factors driving dog
and cat ownership worldwide.
50 PET worldwide 2|2022
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