Page 51 - PET worldwide issue 02/2022

dustry insiders know the new pet
owners are feeding differently Sales of dog treats
and often more consciously. A (in mio euros)
regular gift of treats is part of 236.8 2019
the daily schedule. 246.8 2020
258.1
Thanks to well thought-out 568 2021
602
and high-quality treat prod- 242.7 672
ucts, pet owners do not need to 252.1
262.5
have a guilty conscience. Grain- 388.6
404.2
420.7
free recipes, alternative protein 656
707.3
sources and treat products with 671.4
additional health benefits are 5 244.8 5 795.1
more popular than ever. The un- 6 281.9
packaged range in pet shops is Source: Euromonitor, IVH/ZZF
also in line with the spirit of the
times. pan, the United Kingdom and the
Photo: Stefan Glazer, Pixabay tions, especially in the USA, Ger- lar above all with dog owners,
USA shows that treats are popu-
Rising dog and cat popula-
with the exception of the United
many, the UK, France, Southeast
Kingdom and Germany. In a
Asia, Argentina and other major
countries, are expected to give a
big boost to the overall dog food study for the US market, market
research company Packaged
Treat products have long and treat industry by 2027. Facts found that super-premium
been on the fast track in terms products generated the most
of growth. The reason for this is Treats are popular sales, with natural recipes in par-
clearly due to a new generation The market for treats is becom- ticular demand. The advance of
of dog and cat owners, which ing ever more diverse and react- raw-ingredient products is also
has developed largely because ing increasingly to the sustain- noticeable, according to the
of the coronavirus pandemic. ability mega trend, of which the study, along with products offer-
Home offices and no-contact public at large has a growing ing alternative protein sources.
orders have led individuals and awareness. A look at the data Treats occupy a special posi-
families alike to opt for a pet. In- from France, Germany, Italy, Ja- tion in the overall dog nutrition
market, with sales of these ris-
ing considerably in some cases.
Dog and cat population in 2020 A stronger focus on health and

(in mio) wellness has resulted in an in-
7.5 creased interest in functional
15.1
treats. It is only in the United
10.7 Kingdom that sales of these have
15.7
declined.
8.3
7.9 The figures for 2021 are
8.5 awaited with interest. Those fa-
8.95
miliar with the pet product trade
8.5
7.9 expect sales to increase by five
89.7 to seven per cent, and even a
85.5
double-digit increase in the treat
Source: Fediaf, Statista segment. n

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