Page 43 - PET worldwide issue 02/2022

16 000

employees from
50 countries
work for
The Fressnapf XXL pilot store in Krefeld
has fostered a concept that will be rolled Fressnapf.
out across Europe in the next few years.

tech, innovation and start-ups opened in Klagenfurt, Austria, in Toller also addressed the cur-
will work here on aspects such the spring and one or two other rent prickly subject of supply
as the videochat vet Dr Fress- test stores by the end of the year. chains, which has seen indus-
napf, the GPS tracker, pet insur- Once fine-tuning of the stores is trial suppliers posting massive
ance and a digital platform for complete, the roll-out phase will price increases for retailers. The
advising on desired pets/adop- commence, and this is likely to be Fressnapf boss admits that his
tion. In addition, fnx is expected huge: “In the longer term, around company will have to pass these
to be more proactive on the start- 20 per cent of our stores will on to customers in some cases.
up scene and constitute a cen- be XXL stores,” Toeller told PET “But not 1:1. We aim to try and
tral contact partner of Fressnapf worldwide. With nearly 1 800 keep price rises within bounds.”
for cooperation and joint ven- stores currently, that would mean For 2022 and beyond, Toeller
tures. The aim is to make Fress- 360 XXL stores in Europe. foresees an end to double-digit
napf the first port of call for inno- growth rates such as experi-
vative products and services in Greater warehouse enced in the two years of the
the pet sector. capacity pandemic in 2020 and 2021.
Notwithstanding his success “Growth will be much lower, but
Fressnapf XXL in the last year, Toeller also in- I fully expect us to continue to
The retailer has high expectations dulged in some self-criticism in achieve sales growth.” n
of its new Fressnapf XXL concept. front of the representatives of the
Here the specialist chain intends media. “Because the staff absen-
to offer product groups such as tee rate was much higher than 2021: All Fressnapf countries exhibited
aquatics, small animals, reptiles otherwise on account of coro- marked growth (in mio euros)
and cage birds a more extensive navirus, our product supply was Country Sales Plus vs. 2020
space, but also wants to show- less than optimal in some cases.
Germany 1 807 15.4%
case a bigger assortment of more The specialist advice given was
than 1 200 other products, in- not always perfect, either, due Austria 274 12.3%
cluding veterinary products from to staff shortages.” Fressnapf France 342 33.1%
Royal Canin and Hill’s. Digital was quick to act on the conse- Italy 195 28.6%
communications interfaces and quences: deliveries to online cus-
Switzerland 116 15.7%
services such as digital adoption tomers will take place in future
rooms are also fixed elements of not only from the logistics centre Hungary 93 21.3%
the new XXL stores, as is a wide in Leipzig, but also from the pure Denmark 133 65%
range of ecosystem services in- online hub in Poland and the hy- Belgium 72 13.1%
cluding a Fressnapf salon and brid logistics centre in France. Poland 68 46.2%
Activet veterinary practices. Fol- Both of these hubs were opened
Ireland 39 20.5%
lowing the opening of a pilot store last year, providing substantially
in Krefeld, another pilot store has more storage capacity. Luxembourg 31 13%

PET worldwide 2|2022 43

PWW2022-02_Buch.indb 43 04.05.2022 10:15:47