Page 38 - PET worldwide issue 02/2022

Markets

data is yet available for the online search company Skopos for the mio garden ponds with ornamental
market, however, according to the IVH and ZZF. 7 000 people took fish in 3 per cent of households in
IVH and ZZF. part in the survey. Germany. Reptiles numbered 1.2
As in the previous year, 47 mio in 2 per cent of households.
per cent and thus nearly half Cats the most popular
of all households in Germany The cat continues to be Germany’s High spending on pets
had pets in 2021. The propor- number one pet, with a total of 16.7 “While working from home and
tion of households keeping dif- mio felines resident in 26 per cent having limited contact with others,
ferent species of pets remained of the country’s households. In people spent a lot of time with
the same also. Altogether, Ger- second place are dogs, with 10.3 their pets. Moreover, many new
mans shared their homes with mio of them in 21 per cent of house- pets took up residence in house-
holds, as demonstrated by the
growing number of cats in par-
ticular,” says ZZF president Nor-
bert Holthenrich. “The need to
share a home with small ani-
mals, cage birds, aquarium fish
and reptiles is undiminished.
Market data and our pet owner
survey prove that Germans are
quite prepared to invest consci-
entiously in nutrition, hygiene and
care for their pets. When people
focus on the welfare of pets and
their needs, pet owning enriches
their life in a quite special way,”
explains Holthenrich.
Most pets in Germany live in
multiple-person households: the
proportion of two-person house-
holds is 34 per cent, while three-
person and larger households
account for 36 per cent. 29 per
cent of pet owners are in single-
person households. The age pro-
file of pet owners has remained
34.7 mio dogs, cats, small holds. According to the latest survey, virtually unchanged over the last
animals and cage birds, plus the proportion of crossbreeds has few years, with many pet owners
countless fish and reptiles. 69 risen from 42 to 44 per cent. 4.6 in the mid-life range: 19 per cent
per cent of all families with chil- mio small animals, comprised of are in the 30 to 39 age category,
dren owned a pet and 15 per animals such as rabbits, guinea 18 per cent are aged between 40
cent of all households gave a pigs, hamsters and mice, reside and 49 and 22 per cent are aged
home to at least two species of in 5 per cent of households. The 50 to 59. The proportion of pet
pet. These figures were the re- number of cage birds was put at owners under the age of 29 is 18
sult of a household-represent- 3.1 mio in 3 per cent of households per cent. The over-60s continue
ative telephone and online sur- in 2021, while there were 2.3 mio to make up the biggest category
vey conducted by the market re- aquariums in 4 per cent and 1.4 of pet owners at 24 per cent. n

38 PET worldwide 2|2022

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