Page 37 - PET worldwide issue 02/2022

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strongest pet food segment. Fol-
lowing increases in the previous
two years, sales through classic
distribution channels rose here
again (98 mio euros, up 7.7 per
cent). Sales of food for ornamen-
tal fish rose slightly (56 mio eu-
ros, plus 1.8 per cent). Sales of
food for cage birds remained
steady compared with the previ-
ous year at 67 mio euros, but the
trend in the wild bird food seg-
ment was especially welcome
for the pet sector, with sales in-
creasing by 26.6 per cent (!) to
162 mio euros.

Big increase in dog
accessory sales
Sales of pet requisites and accesso-
ries in stationary stores amounted
to 1.101 bn euros in 2021, an in-
crease of 4.6 per cent compared
with 2020. As in previous years,
cat litter accounted for the biggest
share of sales, which increased by
4.5 per cent to 305 mio euros.
Canine accessories topped the The connection between people and pets remained close even during the pandemic in 2021. Players in
sales growth list, with sales rising the German pet sector benefited from this trend, building up their sales of pet food and pet accessories
significantly compared with the year before.
by 6.7 per cent to 240 mio euros,
followed by cat accessories (230 says IVH chairman Georg Müller. with revenue amounting to 2.245
mio euros, up 5.5 per cent). Sales “We can only hope that this posi- bn euros. Speciality stores in-
of requisites and accessories for tive trend will endure. Our industry creased their sales of pet req-
small animals (98 mio euros, plus currently faces extraordinarily big uisites and accessories to 875
3.2 per cent) and for aquarium challenges, ranging from the avail- mio euros and remain the main
fish (195 mio euros, up 2.6 per ability of raw materials to cost in- sales channel in this segment, ac-
cent) also continued to grow. The creases for energy, packaging and counting for 79 per cent of sales.
cage bird segment ended the year logistics, which are huge in some The growing importance of the In-
with the same level of sales at 33 cases,” adds Müller, summarising ternet for the purchase of pet prod-
mio euros. the present situation. ucts was manifested clearly once
again in 2021 with an estimated
“Big challenges” Online trade + 28 per cent volume of sales of around 1.055
“Looking after pets, feeding them Supermarkets (including drug- bn euros. This was an increase
healthy nutrition and creating stores and discount stores) con- of 233 mio euros compared with
an environment suitable for pets tinue to be the main sales channel the previous year, equivalent to a
formed a focal point for many for pet convenience food. They ac- jump of more than 28 per cent.
German households in 2021 also,” counted for 61 per cent of sales, No differentiated, species-specific

PET worldwide 2|2022 37

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