Page 42 - PET worldwide issue 02/2022

Distribution

On the eve of rolling

out Fressnapf XXL

Europe’s leading pet product retailer Fressnapf aims to extend

its store inventory rapidly in the next few years and invest more
in its ecosystem.

This was the announcement by per cent respectively. Fressnapf times as much as other custom-
250 company founder and proprietor also intends to launch this year ers,” said director Dr Johannes
in a new country market, Roma-
Torsten Toeller at the digital an-
Steegmann confidently. He
nual press conference held at the nia (as already reported in PET stated that Fressnapf’s ecosys-
mio euros and more invested end of February. All new bricks- worldwide). tem will be developed targetedly
by Fressnapf in 2021 and
2022 in new stores, tech- and-mortar stores are to be dig- With sales totalling 3.17 bn in the coming years. Young peo-
nology, services and italised and networked. Expan- euros, including 1.8 bn euros in ple and owners with several pets
tech nical infra-
structure. sion is to be focused on Poland Germany, 2021 was another re- feature particularly prominently
and France, the two country mar- cord year for Fressnapf, equating among the omnichannel cus-
kets that grew most in the cor- to growth of almost 20 per cent tomers, said Steegmann, citing
porate group in 2021 alongside or 523 mio euros. “Our growth a customer survey by the com-
Denmark (+65 per cent), with is triple that of the market,” said pany. The retail group therefore
sales increases of 46.2 and 33.1 director Christian Kümmel em- intends to continue down its cho-
phatically, referring among other sen path this year, investing 140
things to the significant increase mio euros (2021: 110 mio euros)
Director Christian Kümmel, company founder and
proprietor Torsten Toeller and director Dr Johannes in checkout receipt in Europe of in new stores, new technology
Steegmann celebrate another record year at Fressnapf. 7.9 per cent to 26 euros. Now and other services and thereby
that Fressnapf operates an online spending 30 mio euros more
shop in all eleven markets, sales than in the previous year. Like
jumped by 54 per cent last year to last year, Fressnapf grew rather
245 mio euros. The high growth more strongly with branded arti-
in e-commerce sales is attribut- cles (+24 per cent) than with its
able in part to the opening of new own exclusive brands (+15 per
online shops last year, although cent). For Toeller, this is a sign
Toller stressed that an increase that Fressnapf has to become
of 35 per cent was achieved even faster and more innovative and
in countries such as Germany, that any products not performing
Foto: Fressnapf Holding SE/Yvonne Ploenes High level of investment be removed more quickly from
where Fressnapf has been online
optimally under the umbrella of
exclusive in-house brands must
for a number of years.
the assortment. One important
move is the creation of an en-
“Omnichannel will be the winner
in the pet supplies sector. Cus-
tirely new Fressnapf sphere, fnx.
Under the direction of Jens Pip-
tomers who shop both on- and

42 offline at Fressnapf spend three pig, staff with a background in
PET worldwide 2|2022

PWW2022-02_Buch.indb 42 04.05.2022 10:15:46