Page 36 - PET worldwide issue 02/2022

Markets

German pet market

continues to grow

With overall sales totalling 4.786 bn euros, pet stores and
grocery retailers in Germany enjoyed sales growth of 6 per

cent in 2021. Another 1.055 bn euros was generated by online
trade and 162 mio euros in sales of wild bird food.

The pet supplies market in Ger- Sales of pet convenience food Treats driving growth
many continues to experience an in bricks-and-mortar stores sur- In 2021, the market for cat food
upward trend with total sales of passed those of the previous constituted the biggest food seg-
around 6 bn euros. This is accord- year by 6.5 per cent, totalling ment with total sales amounting
ing to figures from the Industrial 3.685 bn euros. The segment to 1.787 bn euros, an increase
Association of Pet Care Produc- covering pet requisites and ac- of 6.4 per cent over the previous
ers (Industrieverband Heimtierbe- cessories likewise experienced year. The strongest growth
darf, IVH) and the Zentralverband notable growth, with sales up by driver here once again was the
Zoologischer Fachbetriebe (ZZF). 4.6 per cent to 1.101 bn euros. treat sub-segment (including cat
milk), with sales rising by 9 per
cent to 292 mio euros. The moist
food category (1.170 bn euros, up
5.9 per cent) and dry food (325
mio euros, likewise up by 5.9 per
cent) also recorded significant in-
creases.
In the dog food market, high
street retailers saw sales rise
last year by 7 per cent to 1.677
bn euros. The treat sub-segment
in particular grew substantially,
increasing by 11.6 per cent to
672 mio euros compared with
2020. Solid growth was experi-
enced both in the moist and dry
food categories, with moist food
yielding sales of 525 mio euros
(up 4.6 per cent) and dry food
sales increasing by 3.7 per cent
to 480 mio euros.
A pleasing trend was observed
in sales of food for other pets
also. After cat and dog food, food
for small animals was the third-

36 PET worldwide 2|2022

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