Page 32 - PET worldwide issue 04/2021

Cat products

Chic yet sustainable

The accessory market in many countries has benefited from

the significant increase in the cat population. Design, sustaina-
bility of the products and quality are aspects that are particu-
larly desired by consumers, according to sector experts.

sector, sales growth on a simi-
lar scale has been recorded for
last year and this year. Whereas
sales of cat accessories at the
company were slightly higher
than those of canine accesso-
ries last year, it has been the op-
posite so far this year. In Spain,
France and the Benelux states,
growth in sales of Trixie prod-
ucts was particularly high, while
in Germany the treat segment
increased especially strongly,
says marketing manager Clau-
dia Menzel.

Focus on sustainability
Hunter perceives a rising de-
Photo: Hunter mand for cat accessory prod-

ucts in Asia in particular. “As
in the canine segment, there
Many consumers attach consider- In the pandemic in 2020, Euro- erlands and France as the most is particular demand there for
able importance to having cat ac- pet Bernina International (EBI) successful markets. EBI has also small pets, which are easier to
cessories that harmonise with their increased its sales of cat ac- generated substantial market keep in the confines of small liv-
living space.
cessories by 20 per cent. This growth in Scandinavia, however, ing spaces,” says managing di-
is twice as high as the increase says Passia with satisfaction. rector Nadine Trautwein. With
in the company’s sales of ac- The experienced manager is not regard to trends, she detects dif-
cessory products for dogs. This at a loss for an explanation for ferent currents: as well as having
year has proved even better to this virtually fairy-tale upswing an eye for high-quality products,
date for EBI with a 25 per cent in the cat accessory market: she says many consumers want
growth rate in cat accessories, “Due to the rise in the cat popu- their pet products to integrate
according to Holger Passia, EBI lation we have grown in nearly perfectly within their own four
managing director and chief op- all customer groups. We have walls. Trautwein also points to
erating officer (COO) of the Laroy also been able to welcome new an uninterrupted trend towards
Group, to which EBI belongs. He customers.” personalisation, which is dem-
names the “domestic countries” At Trixie, the European mar- onstrated principally by collars
of Germany, Belgium, the Neth- ket leader in the pet accessories carrying the name of the pet. As

32 PET worldwide 4|2021

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