Page 29 - PET worldwide issue 04/2021

by over 50 per cent, which was is primarily due to the launch “PURCHASING BEHAVIOUR IN THE PET FOOD AND HUMAN
not without consequences for of Mera Cats and is thus above FOOD SPHERE IS BECOMING INCREASINGLY SIMILAR.”
the production facility. “We will market growth in the respec- Max Graf Kerssenbrock (Seitz Tiernahrung)
adjust our production capac- tive countries.” He is particularly
ity in the short to medium term pleased that the company has
and schedule further expansion been able to consolidate its mar- ents as possible. “The most impor-
stages in other segments,” adds ket leadership in Egypt. “We are tant reason for our positive devel-
Hübers. In the last few months, generally seeing uniformly high opment has been the expansion
the company has added 70g growth rates in all countries.” of our assortment,” says Georg
cans of Dr. Clauder’s Best Filet Vos believes the trend towards Müller, Interquell managing di-
to its assortment. Four new va- high-quality, species-specific rector. By introducing a premium
rieties have also been added to moist food and treats with func- line (Happy Cat Minkas), a super-
its complete raw food menus for tional benefits will persist in the premium line (Happy Cat Supreme)
cats, and new products are ex- future. and also launching moist food in
pected to appear at the next In- pouches and trays, his company
terzoo. New products has been able to “secure a host
High growth at home and fuel business of new contacts with the Happy
abroad has also been the ex- Mera Tiernahrung is not alone in Cat brand and smooth the way to (From left) Dušan Plaček (Plaček
perience of Mera Tiernahrung. finding that new products drive acceptance by the relevant set of Pet Products), Jan Vos (Bosch
Tiernahrung), Malte Hübers (Dr.
In the 40 countries to which the growth; other companies re- consumers,” emphasises Müller. Clauder Tiernahrung), Felix Vos
company exports, sales have in- sponding to this survey have had The relaunch of its cat food line (Mera Tiernahrung), Georg Müller
creased by 39 per cent in the first a similar experience. This is espe- means that Interquell now also (Interquell), Hubert Wieser (Nestlé
eight months of this year as com- cially the case if the new products has a more uniform brand image Purina), Max Graf Kerssenbrock
(Seitz Tiernahrung), Christian
pared with 2020, says managing are in the premium segment and on the shelf. By the time Interzoo Numsen (Pets Nature) and Gertjan
director Felix Vos. “Our growth contain as many natural ingredi- comes around, the line will include Willems (Prins Petfoods).

Opinion barometer on cat food trends

PET worldwide 4|2021 29

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