Page 25 - PET worldwide issue 04/2021

tially during the pandemic. Last during the pandemic. “We are cur-
year, the company increased its rently investing in a warehouse
sales by CHF 15 mio to CHF 186 with 20 000 storage spaces
mio (approx. 172 mio euros). In and incorporating a high-bay
the dog and cat categories in pallet warehouse and automatic
particular, where the pet popu- packing station into it,” he an-
lation and thus also the number nounces. Qualipet aims to reach
of new customers have risen mas- its customers via all channels,
sively, the retail chain recorded from pick-up to ordering in store
high growth. The situation with for home delivery or by calling the
regard to the small animal and store and having goods delivered
ornamental fish segments was within a few hours. Boffa says that
different; here the business suf- “customers can shop where and
fered from the inability to sell pets how they wish – the only impor-
in store during lockdowns lasting tant factor is that they shop with
months. The biggest growth at Qualipet, either in store or online”.
Qualipet was recorded for pri- In the next year, Boffa will
vate label products, the number of hand management of his com-
which had already been expanded pany over to his son Fabian, who
significantly by the company prior has held a responsible position
to the pandemic. “With our own in the family business for a num-
brands the focus is not on price. ber of years. Rolf Boffa himself
The quality and composition of will then occupy the position of
our products are unique,” says president of the administrative
the Qualipet boss. board. On stepping down from
the operational side, he aims to
Investing in logistics spend more time on his hobbies,
Charming, determined and burst- Boffa is also highly satisfied with he says, only to retreat from this
ing with ideas: that is how Qualipet the development of his online again in the next sentence: “The
managing director Rolf Boffa is shop, which was able to more advertising department will con-
seen.
than double its sales within a year tinue to be my hobby.” n

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