Page 24 - PET worldwide issue 04/2021

Distribution

Number 1

in Switzerland

In most countries in which Fressnapf
operates its own stores, Europe’s leading

pet retailer tops the speciality retail rank-
ings within a few years. In Switzerland,
however, where Qualipet calls the shots,

the situation is different.

With 90 branches, the pet store for your household’ is our motto.
chain established by Rolf Boffa We have stuck to that for 30 years
30 years ago is the driving force and we have been growing with
in Switzerland. For the company’s it for years, even in the case
boss, there’s a simple explana- of stores in the immediate vi-
qualipet’s stores have a wide range
of products and pets on offer. tion for this: “‘Qualipet = quality cinity of Fressnapf,” he tells

PET worldwide. Added
to this is the advantage
that Qualipet has exclu-
sive representation in all
the big shopping centres
such as Sihlcity in Zurich
or the Glattcenter in Walli-
sellen. The larger centres
in particular have been
successful so far in com-
peting with the growing
online retail trade and re-
taining their position as a
magnet for consumers.

Strong growth
Like most pet product
retailers in Switzerland,
Qualipet grew substan-

24 PET worldwide 4|2021

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