Page 28 - PET worldwide issue 04/2021

Cat products

The cat food range is changing sig-
nificantly and adapting ever more A category
closely to trends known from the
dog food segment. These include
natural ingredients, single-serve reinventing itself
pack formats and transparency.

The growth in cat food is currently outpacing that of dog food in
many countries. This is the finding of a survey of pet food manu-

facturers and pet store chains conducted by PET worldwide.

“Although dog food remains the at Bosch Tiernahrung, has also Where is Bosch Tiernahrung
biggest segment in our stores, found that, although the trend growing fastest at present?
cat food is growing faster com- in the dog segment continues “The greatest growth in cat food
pared with dog food,” says to be positive, the growth in is happening in our home market
Dušan Plaček, CEO of eastern cat food sales has surpassed of Germany, in Turkey, in eastern
European pet store chain Plaček it. While sales of dry food have Europe and in Russia, says Vos.
Pet Products. In the Czech Re- tended to develop more slowly, Dr. Clauder Tiernahrung also
public, the retailer’s home mar- the trend in moist food is par- saw cat food sales growth in the
ket, sales of cat food increased ticularly upbeat. The company high double-digit range last year.
by 30 per cent in the first eight expects this to continue and “The rise was based substan-
months of the year as compared has also introduced a moist tially on growth in the European
with the previous year. The in- food under the Sanabelle brand market, but we also gained mar-
crease in dog food sales, on the in which the proportion of fresh ket share overseas,” comments
other hand, was a “mere” 18 per meat has been increased. The Malte Hübers, managing direc-
cent. company sees an encouraging tor of the pet food manufacturer.
This is not an isolated obser- trend with regard to cat treats, In the first half of 2021, sales of
vation. Jan Vos, export manager too. cat food by Dr. Clauder were up

28 PET worldwide 4|2021

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