Page 31 - PET worldwide issue 04/2021

cats on the market. In the short think that the pandemic has ac- company has not introduced any
term, the company is extending celerated this development.” new cat products this year, but is
its moist food range under the Gertjan Willems, managing di- planning a complete makeover
Catz Finefood line to include a life rector of the Dutch pet food man- of the current cat range “to adapt
stage concept (kitten and senior ufacturer Prins Petfoods, cites a more to younger customers, who
food) and offering new flavours key reason why new, innovative are spending more money and
paying more attention to quality,
“CaT OwNERS aRE MORE OPEN TO BuyING HIGH-qualITy a good feeling and online availa-
PRODuCTS aND TO lEaRNING MORE aBOuT CaTS.” bility than before,” says Willems.
Gertjan willems (Prins Petfoods) The pet food manufacturer has
organised webinars and training
courses specially for cat own-
ers. “We noticed greater interest
of its mono-protein-based treats. products are so well received among cat holders in becom-
Numsen notes that sustainability by cat owners. “Cat owners ing a cat professional like a cat
concepts are increasingly in de- are more open to buying high- groomer or behaviour specialist,”
mand, both in the manufacturing quality products and to learning he adds. n
and dispatch processes. “We more about cats,” is his view. The

PET worldwide 4|2021 31

PWW2021-04_Buch.indb 31 21.09.2021 15:30:17