Page 36 - PET worldwide issue 04/2021

Suppliers

A new moist food

makes its debut

Josera is launching its first moist food for dogs, called Meat
Lovers. It will be available from speciality retailers this autumn.

Josera knows what four-legged the Menu line, that means juicy added sugar, colourings, flavour-
gourmets want: “A high meat meat morsels of duck, chicken, ings and preservatives have no
content, a tasty recipe, best Jo- beef, pork or lamb, and not too place in its Meat Lovers Pure and
sera quality and a mouth-wa- little of these, as each can con- Meat Lovers Menu lines. The com-
tering selection,” says the com- tains 65 per cent meat. A tasty pany has selected each individ-
pany. The new range of moist stock and delicious vegetables ual high-quality ingredient delib-
dog food from the pet food brand provide the perfect complement erately and with care. The brand
offers all of these things. to the meat. carries a declaration promising
In the Meat Lovers Pure line, full transparency: “Every can con-
Meaty dreams an extra portion of beef, chicken, tains precisely what it says on the
Meat enthusiasts can choose turkey or lamb is added to each label: a significant quantity of
from two lines: Menu, compris- can, bringing the meat content to meat, species-specific accom-
ing three varieties supplemented 68 per cent. The enjoyment is en- paniments and a recipe geared
with essential additions, or Pure, hanced by a juicy broth and key to the requirements,” Josera em-
comprising four varieties offering minerals. None of the Pure line phasises. This is because the
carnivores meat pure and sim- varieties contain any cereal. brand claims to offer every four-
ple. All varieties come in different legged companion exactly what
flavours and are manufactured Honest, tasty food it deserves: complete honesty
in a carbon-neutral production For all canines wanting more of and delicious moist food.
process. the good stuff and less of the n
The new product range is
available from October in The Meat Lovers products only non-essential content in their
400 g and 800 g cans. contain what it says on the tin. In bowl, Josera promises that

36 PET worldwide 4|2021

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