Page 37 - PET worldwide issue 04/2021

Photo: Johanna Reichert, Pixabay

Keeping cats healthy

Royal Canin aims to educate cat owners about feline health
and food to satisfy their pet’s needs.

According to figures from Fed- knows from the surveys that the 5 euros on all of the company’s
iaf, around 25 per cent of house- main reason cat owners avoid cat products of at least 1.5 kg,”
holds in Europe have a cat, with visits to the vet is because every states Royal Canin. At the same
the European cat population to- trip to the surgery causes stress time, Royal Canin is organising
talling nearly 111 million. This for both cat and human. This ongoing online “cat whisperer”
makes them by far the most reason was given by over half training for veterinary practices
popular pet, a trend that has of the respondents in Germany, in cooperation with Idexx. As
persisted for years and has been Austria and Switzerland. 66 per the official partner of the Inter-
amplified in the last year by the cent indicated, however, that national Society of Feline Medi-
coronavirus pandemic. they would take their cat to the cine (ISFM), the company is
A survey conducted in 2018 of veterinary practice more often if also supporting the “Cat-friendly
4 437 cat owners worldwide re- this were easier. clinic” project. This global initia-
vealed, however, that only 40 per tive is intended to help make vet-
cent of all cats regularly receive Awareness campaign
preventive veterinary healthcare. With its awareness campaign
In 2020, year of the coronavirus, “For healthy cats, visit the vet”,
another survey of 1 200 cat own- covering preventive healthcare
ers in Germany, Austria and Swit- and nutrition, Royal Canin aims
zerland showed that 25 per cent to make cat owners more aware
of cat owners believed a trip to of their pet’s needs. To this end,
the vet was only necessary if the company is promoting a
their feline was actually ill. special offer in German and
“For healthy adult cats, it is Austrian pet stores that contin-
usually sufficient to get a health ues up to 30 December: “Royal
check once a year,” says vet Canin will thank all cat owners erinary surgeries more cat- and With its awareness campaign “For
healthy cats, visit the vet”, Royal
Catharina Lücking, a scien- who visited the vet with their cat cat-owner-friendly to reduce the Canin aims to make cat owners
tific trainer at Royal Canin. She with a money-back promotion of stress of a visit to the vet. n more aware of their pet’s needs.

PET worldwide 4|2021 37

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