Page 71 - PET worldwide issue 02/2022

New generation of
harnesses
“We were very pleased to be
able to meet many of our busi-
ness partners in person once
again at Zoomark International
in Bologna,” said Freiinger. He
enjoyed the sole physical inter-
national trade show of the year,
at which the company had its
own stand. To demonstrate their
innovative skills, the Swiss pre-
sented a world first in Bologna:
the Vest Harness curli clasp,

Curli takes time to get the product management details right.

the owner to control the dog bet- least the next nine months, Curli
ter and to communicate with it has always been able to deliver,
more closely.” Curli spends a lot even during the pandemic, ac-
of time on every detail, whether cording to Freiinger. With regard
this is a reflective element or pad- to Covid, sales have increased at
ded buckles to reduce pressure. Curli by approximately 200 per
Only when the product manage- cent since the onset of the pan-
ment in Switzerland is entirely demic, which is attributable pri-
finished are the designs sent to marily to the increased canine
manufacturing partners in China. population. The Swiss company

“WE WORK VERY HARD TO FIND THE CORRECT SIZES,
AS THIS IS CRITICALLY IMPORTANT.”
Felix Freiinger, marketing and sales coordinator at Curli.

Curli has worked closely with is currently exporting to 32 coun-
these since it commenced oper- tries, including foreign destina-
ating and says it can rely entirely tions such as Canada, South Af-
on them. rica, the Middle East, Colombia, which heralds the next genera- The next generation of harnesses
Curli’s logistics planning is as Japan and New Zealand as well tion of harnesses. “In addition to was presented at Zoomark Interna-
precise as the design of its prod- as the key European markets. its improved ergonomic features, tional with the Vest Harness curli
clasp, a world first.
ucts. Order picking, storage and Curli has a closely interlinked we have succeeded in further re-
dispatch of the products take network of distributors with ducing its weight considerably as
place at a logistics centre close which it has a close and trusting well as optimising the traction dis-
to Duisburg. As well as two other working relationship. After work- tribution,” explains Freiinger. The
warehouses in the USA and Tur- ing hitherto with smaller distrib- core element of the new product
key, another internal depot is op- utors in the USA, it has recently is the patented buckle, which
erated in Switzerland. Since the acquired a partner, King Whole- Curli says makes it even easier to
company generally takes care to sale, which can supply the entire close the harness and attach the
maintain sufficient stock for at United States. leash securely to it. n

PET worldwide 2|2022 71

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