Page 73 - PET worldwide issue 02/2022

The brand Leo & Wolf includes
meat-based pet food and treats.

ing member Paul Miley and since
last year Jaclyn Schnau, a Cana-
dian residing in Germany. She is
the founder and CEO of Pumpkin
Organics, a leading company
producing plant-based baby and
kids’ food in Germany. Another
addition to the board last year
was Andrea Skersies, who was
on the management team of
Zoo plus, Europe’s leading online
retailer of pet products, for many
years and knows the European
pet food market well.

Strong position
With circa 300 employees
across Europe and six produc-
tion plants in Finland, Germany
and the UK as well as an exten-
sive product portfolio of well- fective cross-selling strategies Voff’s CEO sees major opportu- The brand Nutriment lays its focus
known brands, the corporate and to utilise synergy effects in nities in driving the digital trans- on premium frozen pet food and
treats.
group has significantly consoli- the optimum way. Voff benefits formation of the group in the
dated its position in the increas- from having experience of all next few years. Sustainability is
ingly fiercely contested market distribution channels: the group another topic that features high
for natural pet food in recent serves around 6 000 retail out- on the group’s agenda. It already
years. Voff’s aim is to become a lets, including supermarkets as works mainly with local suppli-
leading provider of natural and well as specialist shops across ers of raw materials, making it
premium pet products. It is also Europe. It is also well versed in easier for the company to trace
targeting further acquisitions. e-commerce and direct selling to the origins of the ingredients in
One of the main tasks of consumers, having a number of its pet food products without any
Voff’s managerial team is to its own online shops. According gaps. Voff is also working hard
work closely with the group’s to Mårten Bernow, the motto of currently on offering packaging
various subsidiaries in order the corporate group is “We want for its products that is even more
to share best practice, find ef- to be where the customer is”. environmentally friendly. n

PET worldwide 2|2022 73

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