Page 69 - PET worldwide issue 02/2022

Staying close to home
The Petco entrepreneurs believe
that Austria is a pioneer in or-
ganic quality food and will remain
so. They will continue to focus on
the Austrian market as the com-
pany’s domestic market, as they
can achieve particular success
with regional production. “Our
production in Austria is regarded
as of the highest quality in other
EU countries also,” states Katha-
rina Miklauz. She concludes that
“this is why we will back produc-
tion in Austria for all new product
The company started out with six varieties of the moist food Dog’s Love.
developments. We won’t change
ucts that are already popular ered. We have avoided this prob- our core quality, philosophy and
and accepted.” Like every other lem due to reliable partnerships values with the growth of our
company in a number of sec- and good warehouse capacity,” brands, either, because these are Petco exhibited at last year’s Pats
tors, Petco is confronted by raw says Stefan Miklauz. what we stand for.” n trade show in Telford in the UK.
material shortages and price in-
creases. “Since we have strong
partners with whom we have
built up business relationships
over many years, we can rely in
these difficult times on the fact
that they will try to support us
to the best of their ability,” be-
lieves Stefan Miklauz. This in-
cludes production of the moist
food range, for which it is ac-
cepted that more expensive raw
ingredients must be bought to
fulfil orders. Packaging manu-
facturers have also made their
last resources available to the
company. “Strong partnerships
pay off in tough times, and we
are finding this more than ever
now,” affirm the couple.
Thanks to the solid basis on
which the brands have been de-
veloped, Petco has a delivery
capability of 99 per cent. “We
hear from many retail partners
that their shelves are empty be-
cause products cannot be deliv-

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