Page 64 - PET worldwide issue 02/2022

Products and concepts for the pet industry

Allco/Vafo
Pet food with love from
the heart of Europe

www.vafo.com

VAFO is taking its European pet European ingredients and more
food brands to Interzoo. In its than 60 per cent fresh meat. From
tenth appearance, it will present the heart of Europe and in the spirit
a wide range of snacks made ex- of sustainability, VAFO is moving
clusively at its European factories, forward and will invite visitors to
including rawhide chew bones discover its sustainable Brit Care
and British specialities by Pooch products. These use alternative
& Mutt. The German brand Chris- protein sources and are packaged
topherus, which has been part of in recyclable materials. The com-
VAFO Group since 2018, is celebrating its 20th anniversary pany is going even further by eliminating all printed materials
this year and will be presented by the Allco team. All this and and plastic items from its presentation and instead maximising
much more await visitors at a booth spanning nearly 300 m² the use of sustainable materials. The VAFO team is delighted
of floor space. VAFO will also be showcasing its Carnilove True to welcome friends from all over the world at Interzoo, to show
Fresh formulas, which it develops according to a philosophy them first-hand the love and care that go into its pet foods.
of achieving the highest possible quality with locally sourced Interzoo: hall 7, stand 356

Lily’s Kitchen
Lily’s Kitchen introduces On the Go Bar

www.lilyskitchen.co.uk

Premium natural pet food brand and prepared meat, natural ingredients,
award-winning producer of proper and all the vitamins and minerals
food for pets, Lily‘s Kitchen, has laun- dogs need as part of a balanced diet.
ched the nutritionally complete On the Both vet- and nutritionist-approved to
Go Bar for dogs, providing a great ensure that dogs’ meal requirements
way for four-legged friends to refuel are met, the On the Go bar is grain-
anytime and anywhere. Developed for free and made with chicken, coconut,
dogs and people who lead busy lives, and turmeric. It can be broken into the
Lily’s Kitchen’s pocket-sized On the Go perfect bite-size portion and includes
Bar provides a nutritionally balanced a sprinkle of flax seeds and banana to
meal in a portable pack, perfect for make a delicious and healthy snack
road trips, long walks, or even playing that will keep dogs’ tails wagging.
in the park. Available in a multipack Interzoo: hall 12, stand 537
of 3, this handy mealtime bar is not
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only full of flavour, but also of freshly

64 PET worldwide 2|2022

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