Page 67 - PET worldwide issue 02/2022

Suppliers

Food for life

Supreme Petfoods has specialised in the care and nutrition

of pets for 25 years. Now the company is launching a global
marketing campaign.

Supreme Petfoods has an- ings to the needs of rabbits, to pay a premium for healthy
nounced its intention to present guinea pigs, chinchillas, degus, products.”
a new marketing campaign, ferrets, gerbils, hamsters, rats The company has comple-
“Food for Life”, at Interzoo. With and mice in each phase of life. mented its Science Selective
this it aims to raise the level of The assortment for herbivorous brand with the Tiny Friends Farm
awareness of its Science Selec- pets contains a high proportion range. As well as presenting its
tive range of species-specific of dietary fibre, natural prebiot- new advertisement at Interzoo,
food for small animals. “A sig- ics, and Omega 3 and 6 fatty ac- Supreme Petfoods will also be
nificant sum has been invested ids as well as being free of added showcasing new products in the
in the campaign, which includes sugar. According to Claire Ham- ranges. “We are inviting our cus-
an advert to be featured on You- blion, these are major trends in tomers to raise a glass of cham-
Tube, Instagram and Facebook. the pet food market: “In recent pagne with us to the continued
It is in various languages and will years we have perceived a grow- growth of these brands in the
reach a global audience,” says ing demand for natural products. small animal category and to
Claire Hamblion, marketing di- We are also finding that people celebrate the launch of the new
rector of Supreme Petfoods. are increasingly health-conscious marketing campaign and the
Extensive market research when it comes to their small pets new products,” concludes Claire
has been undertaken to help and many owners are prepared Hamblion. n
strengthen the positioning of the
Science Selective brand and to
develop the new “Food for Life”
campaign concept. Claire Ham-
blion adds that “since the health
benefits of optimal nutrition are
coming increasingly to the fore,
it is time to launch a global cam-
paign such as not previously
seen in the small animal sector.”
She emphasises that the objec-
tive is to make the advantages
of high-quality food obvious to a
worldwide audience.

Natural nutrition
The Science Selective product
range for small pets has been
tailored on the basis of scientifi-
cally validated nutritional find- Stand 610 in hall 4 is on a rotating podium.

PET worldwide 2|2022 67

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